Director, Client Partnerships - Media

About the role

Zeta Global is seeking a highly motivated and experienced Sales Director to join our dynamic media sales team. This role is designed for a strategic thinker who excels at building and nurturing long-term relationships with clients, including agencies and brands, to promote our managed-service and programmatic advertising solutions. The Sales Director will be responsible for leading the sales process from initial contact through to closing, ensuring that client needs are met with tailored solutions that drive revenue growth. The successful candidate will play a key role in expanding Zeta Global's footprint within the advertising industry, leveraging their expertise and network to generate new business opportunities while maintaining excellent service standards for existing clients. This position offers an to work in a fast-paced environment, contributing to the company's growth and innovation in the digital marketing space.

Key facts

What you'll do

• Develop and implement comprehensive strategic sales plans aimed at achieving and exceeding revenue targets set by the company.
• Build, nurture, and sustain strong, long-term relationships with key stakeholders at client organizations, including media agencies and brand marketers.
• Maintain a deep understanding of current industry trends, including developments in agencies, advertisers, data, and vendor landscapes, to inform sales strategies and client consultations.
• Clearly articulate Zeta Global's value proposition, including our technology, services, and processes, to clients and prospects to foster trust and facilitate account growth.
• Stay informed about the history and future trends of the programmatic media landscape, ensuring that clients receive forward-looking insights and innovative solutions.
• Manage all aspects of the sales cycle, including prospecting, lead generation, qualification, proposal development, negotiations, and closing.
• Use external networks and industry contacts to identify and generate new sales leads, expanding Zeta Global's client base.
• Qualify potential clients and opportunities, engaging with prospects to understand their needs and challenges, then craft tailored proposals that demonstrate how Zeta's solutions can address those needs effectively.
• Negotiate terms and finalize deals, ensuring mutually beneficial agreements that align with company revenue goals.
• Oversee a portfolio of key accounts, providing ongoing support and strategic guidance to ensure client satisfaction and retention.
• Regularly analyze account performance metrics and client feedback to identify opportunities for upselling and cross-selling, contributing to overall revenue growth.
• Collaborate with internal teams, including marketing, product, and technical support, to ensure client needs are met and that solutions are delivered seamlessly.
• Prepare and deliver compelling presentations and proposals to clients and internal stakeholders, demonstrating the value and ROI of Zeta's solutions.
• Participate in industry events, conferences, and networking opportunities to enhance Zeta Global's visibility and strengthen industry relationships.
• Maintain detailed records of sales activities, client interactions, and pipeline status using CRM tools, ensuring accurate forecasting and reporting.
• Stay current with competitive offerings and industry best practices to position Zeta Global as a leader in the programmatic advertising space.
• Contribute to the development of sales collateral, case studies, and thought leadership content to support business development efforts.

Requirements

• Minimum of 5 years of experience in Advertising or Marketing, with a strong focus on data-driven marketing, including programmatic, data, and advanced TV sectors.
• Proven track record of consistently achieving or exceeding sales targets in a competitive environment.
• Demonstrated ability to develop and maintain strong relationships with media agencies and brand clients, with excellent interpersonal skills.
• Strong strategic communication skills, capable of articulating complex solutions clearly and persuasively to diverse audiences.
• Analytical mindset with the ability to interpret data, generate insights, and develop actionable strategies.
• Willingness and ability to travel locally and nationally to meet clients and attend industry events.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Familiarity with online media, digital advertising technologies, and relevant research sources.
• Strong consultative skills, with the ability to understand client needs and recommend appropriate solutions.
• Excellent time management and organizational skills, with the ability to prioritize tasks effectively in a fast-paced environment.
• Self-motivated, proactive, and diligent in completing responsibilities with minimal supervision.
• Exceptional listening, negotiation, presentation, and verbal and written communication skills.
• Ability to work collaboratively across teams and functions to deliver integrated solutions.
• Comfortable working in a target-driven environment with a focus on results.

Nice to have

• Experience working with advanced analytics tools and platforms.
• Familiarity with CRM software and sales enablement tools to streamline sales processes.
• Knowledge of digital marketing strategies beyond programmatic advertising, including social media, content marketing, and email marketing.
• Previous experience working in a fast-growing tech or advertising company.
• Understanding of the ITAR regulations and compliance issues related to data and technology solutions.

Skills & tools

• Proficiency in data analysis and reporting tools to monitor sales performance and client metrics.
• Knowledge of programmatic advertising platforms and related technologies.
• Familiarity with digital marketing strategies, including data-driven targeting and attribution.
• Strong presentation skills, with the ability to create compelling sales pitches and proposals.
• Experience using CRM systems to manage sales pipelines and client information.
• Ability to interpret complex data and translate it into actionable insights for clients.

Practical notes

• This role requires travel for client meetings, industry conferences, and networking events, both locally and across the country.
• Zeta Global offers a competitive benefits package, including comprehensive health coverage, dental, vision, and employee equity options.
• The company is open to considering candidates who may require visa sponsorship, supporting a diverse and inclusive workforce.
• The position involves working on-site at our New York, NY office, with no remote or hybrid options unless explicitly stated.
• Candidates should be prepared to engage in a fast-paced environment, demonstrating flexibility and adaptability.
• Zeta Global values diversity and encourages applicants from all backgrounds to apply, fostering an inclusive workplace culture.
• The company provides ongoing training and development opportunities to support career growth.
• Candidates should have a strong work ethic, be self-motivated, and demonstrate a proactive approach to achieving goals.
• The role offers the chance to be part of a leading company in the digital marketing industry, with significant opportunities for professional development and impact.

About the company

 Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.