Vice President, Publisher Sales & Strategic Partnerships
Job description
About the role
Zeta Actions is seeking a passionate and experienced sales leader to expand our network of publishers and advertisers. This role is ideal for candidates with a robust background in performance marketing who excel at building new business relationships, negotiating deals, and growing strategic accounts. You will be responsible for identifying and onboarding new publishers and advertisers, while also nurturing existing partnerships to drive revenue through data-driven strategies. Your performance will be measured by your ability to boost revenue, expand our partner network, and ensure client satisfaction.
Key facts
What you'll do
- Develop and execute a comprehensive sales strategy aimed at attracting new publishers and advertisers within Zeta's performance marketing sector.
- Build and maintain a robust sales pipeline through proactive outreach, referrals, participation in industry events, and leveraging existing relationships.
- Negotiate terms, pricing, and contracts with both publishers and advertisers to ensure mutually beneficial agreements.
- Identify new revenue opportunities within existing accounts through effective upselling and cross-selling strategies.
- Forge strategic partnerships that enhance scalability, improve media quality, and diversify supply channels.
- Collaborate with internal leadership to formulate go-to-market strategies and launch new offerings.
- Stay updated on market trends, competitive dynamics, and emerging opportunities within the performance marketing landscape.
- Analyze performance data to inform decision-making and optimize sales strategies.
- Provide leadership and mentorship to junior sales team members, fostering a culture of success and collaboration.
- Prepare and deliver compelling presentations to stakeholders, showcasing the value of Zeta's offerings.
- Monitor and report on sales performance metrics to track progress and identify areas for improvement.
- Engage with clients to ensure their needs are met and to gather feedback for continuous improvement.
Requirements
- At least 7 years of experience in performance marketing, affiliate marketing, publisher development, business development, or digital advertising sales.
- Demonstrated success in acquiring and expanding partnerships with publishers and advertisers.
- Established network within the affiliate marketing, performance media, or digital publishing industries.
- Strong understanding of performance marketing metrics, including CPL, CPA, CPC, ROAS, and attribution models.
- Proven experience in negotiating commercial contracts and managing strategic partnerships effectively.
- Familiarity with affiliate marketing platforms such as Cake, Everflow, Tune, Impact, or similar tools.
- Strong analytical skills with proficiency in reporting tools like Tableau, Power BI, Google Analytics, or similar software.
- Excellent presentation, negotiation, and communication skills, particularly at the executive level.
Nice to have
- Experience in performance marketing specifically within the higher education sector is a plus.
- Background in lead generation industries such as Financial Services, Insurance, Healthcare, or Home Services.
- Experience in managing publisher email inventory and affiliate media strategies.
What Success Looks Like
- Achieve significant revenue growth from publishers and advertisers.
- Expand Zeta's strategic network of publishers.
- Establish new partnerships that contribute to additional revenue streams.
- Improve partner retention rates and enhance lifetime value.
- Identify and capitalize on new market opportunities while contributing innovative ideas to the organization.
- Deliver exceptional customer experiences that exceed revenue targets.
Benefits & Perks
- Unlimited Paid Time Off (PTO)
- Comprehensive medical, dental, and vision coverage
- Employee equity and stock purchase plan
- Discounts for employees, virtual wellness classes, and pet insurance
- And additional benefits!
Compensation Range
The salary for this role is between $150,000 and $300,000, depending on experience and location.
People & Culture at Zeta
Zeta Global is committed to being an equal opportunity employer. We do not discriminate based on sex, race, color, religion, age, disability, veteran status, or national or ethnic origin. We also uphold a non-discrimination policy regarding sexual orientation, gender identity, or expression. Our goal is to create a workplace culture built on trust and inclusion, where all employees are encouraged to express their authentic selves.
ZETA IN THE NEWS!
For further information about our company and recent updates, please visit our press releases page at https://zetaglobal.com/press/?cat=press-releases.
About the company
 Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform â powered by one of the industryâs largest proprietary databases and AI.