Integrated Media Planner

About the role

You will architect media strategies that directly support client growth and revenue generation within the digital landscape. This position requires you to translate complex market data and audience insights into clear, actionable recommendations for channel teams. You own the end-to-end media planning process, ensuring that every tactic aligns with both strategic objectives and measurable performance outcomes. You will act as a strategic partner to clients, guiding them through the intricacies of paid media with confidence and expertise. The role demands constant curiosity and a commitment to understanding emerging trends that can shape future campaigns. You will collaborate daily with creative and analytics teams to ensure that strategies are not only intelligent but also executable and impactful. Your work will directly influence how brands connect with their audiences and achieve their growth targets in a competitive environment.

Key facts

What you'll do

• Conduct in-depth analysis of audience behavior and market dynamics to inform sophisticated media strategies that drive measurable results.
• Partner with channel teams to design integrated media plans that leverage paid media channels and maximize available audience insights.
• Utilize digital media tools and data platforms to build audience strategies that are precise, targeted, and aligned with campaign goals.
• Shape creative direction by collaborating with internal teams to ensure media plans support compelling and effective storytelling.
• Define measurement frameworks that allow for real-time optimization and clear demonstration of business impact.
• Synthesize complex data sets into strategic narratives that help clients understand opportunities and make confident decisions.
• Research and evaluate emerging media trends to identify opportunities for innovation within client campaigns.
• Own the media mix strategy, balancing channels and tactics to achieve optimal performance and efficiency.
• Develop recommendations that bridge the gap between data-driven insights and creative execution.
• Act as a media strategy expert for clients, providing guidance that helps them navigate an evolving digital environment.
• Drive the planning process from initial concept to final strategy, ensuring all components are cohesive and goal-oriented.
• Collaborate with strategists and analysts to validate assumptions and refine approaches based on performance data.
• Support the development of new business opportunities by showcasing strategic thinking and media expertise.
• Maintain a sharp focus on business outcomes, ensuring that every media recommendation contributes to client growth.

Requirements

You possess a bachelor's degree or equivalent practical experience, bringing a strong foundation to the strategic work required in this role. You have at least two years of experience in media planning, digital strategy, or a closely related field where you have developed a practical understanding of audience targeting and media channels. You are deeply familiar with digital media tools and platforms, using this knowledge to analyze performance and guide media decisions. You have a proven track record of interpreting data and transforming it into insights that influence campaign strategy and execution. Your experience includes working with market research and audience insights to build strategies that resonate with target segments. You understand the fundamentals of paid media and how different channels can be combined into a cohesive media mix. You are comfortable working in a fast-paced environment where priorities can shift quickly and agility is essential. You communicate clearly and persuasively, both in writing and verbally, making complex ideas easy for clients and teammates to understand. You are a team player who thrives in collaborative settings and values feedback from peers and partners.

Nice to have

Preferred candidates have a strong interest in consumer behavior and how it influences media strategy and decision-making. Experience with emerging media formats and trends is valued as it helps the team stay ahead of client expectations. Familiarity with performance marketing frameworks and measurement techniques is seen as a distinct advantage for this role. Candidates who have worked in agency settings will likely adapt quickly to the collaborative and client-facing nature of the position.

Practical notes

This role operates within the Eastern or Central Time Zone to ensure optimal collaboration with clients and internal teams. While the position is remote-first, there are office hubs in Los Angeles, Chicago, and New York where you can choose to work in person for learning, development, and team events. You may work remotely in most states within the United States, though certain locations may be excluded based on policy or operational needs. This position is not eligible for immigration sponsorship, and candidates must be authorized to work in the United States without sponsorship.