Senior Director, B2B Media Strategy

About the role

The Senior Director of B2B Media Strategy leads enterprise and growth-stage clients in converting complex business goals into measurable marketing outcomes. You will shape integrated go-to-market strategies that connect media, operations, and revenue alignment. Your work will ensure impact from first impression to closed-won revenue.

Key areas of focus include media strategy, operational consulting, sales and marketing alignment, and messaging alignment. You will optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech. You will apply proven frameworks such as maturity maps, resource models, and digital transformation strategies to design scalable martech, adtech, and datatech solutions. You will deploy tactics that accelerate impression-to-revenue velocity across revenue teams. You will ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.

Collaboration is central to this role. You will work with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This position requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.

At Wpromote, great work is possible only with great people. The company is building a better, more inclusive work environment and supporting people at every stage of their careers. Priorities include a strong work-life balance through policies and benefits. Wpromote is recognized as a Best Place to Work by Ad Age and Glassdoor and as Adweek's Fastest Growing Digital Agency. The company is expanding teams and bringing new experts into the fold to push the boundaries of what is possible in marketing.

Benefits include a remote-first culture, unlimited paid time off, an extended holiday break during winter, flexible schedules, work from anywhere options, 100% paid parental leave, 401(k) matching, medical, dental, vision, life, and pet insurance, sponsored life insurance, short term disability insurance and additional voluntary insurance, and annual Class Pass credits.

The anticipated annual salary for this role ranges from $150,000 to $180,000, based on factors unique to each candidate. These factors include skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state salary thresholds for exempt employees. Total compensation includes benefits and an annual performance bonus. The role has an associated annual target bonus component based on company performance, department performance, and individual performance. Bonuses are not guaranteed and require active employment in good standing without a Performance Improvement Plan.

This position may be performed remotely in most states within the United States, with some exclusions. The role offers flexibility to work remotely, with office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration. This position is not eligible for immigration sponsorship.

Important Notice: Beware of Job Scams. Wpromote recruiting communications will only come from official Wpromote email addresses via wpromote.com. If a posting appears elsewhere that is not on Wpromote.com/careers, it may be fraudulent. No payment or fees are ever required during hiring. Wpromote does not request sensitive information such as Social Security numbers or payment details. Protect yourself against scams and report suspicious activity.

Role expectations include architecting enterprise narratives and converting intricate objectives into tracked business results. Teams will design connected market entries that guide brand exposure to closed revenue. You will own the blueprint that synchronizes media, operations, and income targets.

Key responsibilities involve orchestrating integrated go-to-market frameworks that align media channels with revenue cycles. You will design audience categories and message architectures guiding accounts toward closed revenue. You will establish measurement structures using martech, adtech, and datatech to track campaign performance. You will coordinate with channel experts, client services, and analytics groups to refine execution. You will guide sales and marketing initiatives that compress the timeline from first view to closed deal. You will shape operational models enabling scalable digital transformation and resilient tech stacks. You will partner with revenue teams to accelerate the journey from impression to booked revenue. You will champion testing routines that validate messaging and optimize channels across the market.

Requirements include three to five years of hands-on B2B media strategy experience. You must possess advanced proficiency in B2B martech, adtech, and datatech platforms. You must demonstrate the ability to align operational planning with revenue outcomes. You must navigate competitive markets while maintaining executive presence and clarity.

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