Director, Performance Creative Strategy

About the role

You lead performance creative strategy for digital campaigns, turning analytics and audience behavior into actionable creative frameworks. You design and communicate strategic direction so that content and media teams execute tests that are coherent, measurable, and aligned with business outcomes. You mentor and develop a high-performing creative team, set standards for quality and efficiency, and partner with media, analytics, and client stakeholders to close the loop between insight and execution.

Key facts

What you'll do

Establish a data-driven creative strategy that translates audience insights, channel constraints, and business goals into clear briefs and narrative flows for performance campaigns.

Lead end-to-end creative workflows from discovery and evidence review, through root cause analysis of performance patterns, to iterative solution design and controlled experiments that validate improvements.

Own risk assessments for creative concepts and audience targeting, ensuring alignment with platform policies, brand standards, and measured business impact before scale.

Partner with media, analytics, and client teams to align on objectives, surface constraints, and co-own decisions that connect creative choices to downstream outcomes and reporting.

Translate performance data and qualitative feedback into concrete creative optimizations, defining test cells, success metrics, and feedback loops that continuously refine messaging, format, and experience.

Develop and maintain playbooks, decision frameworks, and documentation that standardize creative best practices, enable knowledge transfer, and support consistent execution across markets and channels.

Lead and grow a high-performing creative team through mentorship, clear expectations, and collaborative critique, coordinating reviews, stakeholder input, and iterative refinement of creative work.

Communicate insights and recommendations to cross-functional stakeholders, using clear narratives, visual explanations, and concise summaries that link creative performance to strategic priorities.

Champion an experimental mindset by designing controlled tests, interpreting results, and scaling winning approaches while documenting learnings to strengthen future creative decisions.

Represent performance creative strategy in internal and external forums, aligning with partners, agencies, and vendors to ensure coherent execution and shared understanding of goals and constraints.

Requirements

Must hold authorization to work in the United States without sponsorship for this role, and this position is not eligible for immigration sponsorship.

Location must be within a country where remote work is permitted under our policy, with awareness that some roles may have location-specific restrictions.

You must maintain compliance with internal policies, including adherence to brand standards, platform rules, and data governance in all creative work.

You must demonstrate experience leading creative strategy and execution in performance-focused environments, with a track record of data-informed decision making.

You must manage risk through structured assessments for creative concepts, audience targeting, and channel execution, ensuring appropriate safeguards and approvals are in place.

You must collaborate closely with media, analytics, and client stakeholders, coordinating on objectives, constraints, and success criteria for every initiative.

You must communicate clearly and frequently, using documentation, reviews, and presentations to ensure alignment and shared understanding across teams.

You must uphold the highest standards for quality, consistency, and timeliness in creative deliverables, even under fast-paced and competing demands.

You must mentor and develop team members, providing feedback, guidance, and growth opportunities that strengthen the overall creative function.

You must utilize tools and methods such as AWS, Go, and Rust where relevant to support data-informed creative decisions and efficient workflows.

Nice to have

No additional preferences or qualifications are specified beyond the requirements.

Engineering methods

Apply methods and tools including AWS, Go, and Rust to support data analysis, automation, and scalable solutions that improve creative decision-making.

Relevant systems

No specific platforms or systems are listed.

Practical notes

This role may be performed remotely in most states within the United States, with some exclusions, and you have access to office hubs in Los Angeles, Chicago, and New York for in-person collaboration and development.

You will have access to benefits including sponsored life insurance, short term disability insurance, additional voluntary insurance, annual class pass credits, flexible schedules, extended holiday break (Winter), % paid parental leave, and matching programs.

Compensation details are not specified in this fact sheet.