Director, Paid Social

About the role

The Director, Paid Social Role

Wpromote seeks a Director, Paid Social to lead full-funnel strategy and execution for a portfolio of high-growth clients. This senior position drives strategic client partnerships and solves complex performance challenges. Collaboration with experts across paid search, client strategy, creative, analytics, and programmatic is central to delivering integrated marketing solutions that generate measurable business results.

The ideal candidate thrives in a fast-paced environment. They balance strategic leadership with hands-on expertise. They identify growth opportunities and connect paid social initiatives to broader business outcomes. Mentoring and developing team members is a core responsibility. Shaping the future of the discipline involves leveraging AI, automation, and scalable workflows to elevate performance and efficiency.

At Wpromote, great work is possible only with great people. The company aims to build a better, more inclusive work environment. It supports people at every stage of their careers by prioritizing a strong work-life balance through specific policies and benefits. Wpromote is recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency. The company is expanding teams rapidly to push the boundaries of marketing.

The role offers a remote-first culture. Unlimited PTO is provided. An extended holiday break (Winter) is included. Flexible schedules and work from anywhere options exist, with some exceptions. The company offers 100% paid parental leave. 401(k) matching is available. Comprehensive benefits include Medical, Dental, Vision, Life, and Pet Insurance. Sponsored life insurance is provided. Short Term Disability insurance and additional voluntary insurance are offered. Annual Class Pass credits are included. The anticipated annual salary ranges from $120,000 to $135,000, based on factors like skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and state salary thresholds. Total compensation includes benefits and an annual performance bonus. The role has an associated annual target bonus component based on Company performance, department performance, and individual performance. Bonuses are not guaranteed. Eligibility requires active employment in good standing and not being on a Performance Improvement Plan.

This position may be performed remotely in most states within the US, with some exclusions. The company has office hubs in Los Angeles, Chicago, and New York for learning, development, events, workspace, and in-person collaboration. This position is not eligible for immigration sponsorship.

Key Responsibilities

You own the end-to-end commercial rhythm for client portfolios. You steer paid social strategy from initial brief to measurable revenue impact. Operating at a senior level, you balance hands-on execution with visionary leadership. You solve intricate performance puzzles in a fast-moving market. Your work guides how paid social intersects with search, creative, and analytics to shape cohesive growth stories.

You design intake workflows. These workflows clarify goals, constraints, and success metrics before any media activation begins. You architect scalable paid social systems. You integrate AI and automation to support repeatable growth across diverse client verticals. You guide cross-functional review sessions. You align tactics with search, strategy, creative, and analytics teams on shared outcomes.

You champion shipping discipline. You coordinate bids, budgets, and tests so campaigns launch on schedule and learn quickly. You forge partner-level collaboration with programmatic and strategic experts. You turn integrated solutions into durable client advantages. You champion iterative experimentation. You use performance signals to refine audiences, creatives, and funnel journeys over time.

You champion talent development. You mentor colleagues on strategy thinking, tool mastery, and disciplined execution habits. You define analytical frameworks. These frameworks connect activity to business outcomes, revealing what truly moves revenue and efficiency. You shape the future of paid social. You spot emerging patterns, document playbooks, and share insights that raise the bar. You maintain strict compliance with employment rules. You ensure roles remain ineligible for sponsorship and follow regional work policies.

Qualifications

You must bring at least three years of hands-on experience directing paid social for commercial clients in a demanding setting. You hold a solid understanding of budgets, bidding, and measurement within major social platforms and programmatic environments. You can interpret complex performance data. You then translate findings into clear actions for stakeholders and team members.

You hold authorization to work in the United States. You do not need company-sponsored immigration support.

Additional Qualifications

Experience serving high-growth clients is valuable where scope, speed, and experimentation intersect. Proficiency spans paid search, programmatic, analytics, creative, and client strategy.

What you'll do

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