Senior Manager, Paid Social B2B

About the role

The is responsible for architecting and executing high-impact social strategies that directly fuel enterprise pipeline growth through sophisticated audience targeting and narrative development. You will own end-to-end programs that transform complex buyer journeys into coherent and measurable social campaigns that drive meaningful business outcomes. This role operates at the critical intersection of emerging leadership and hands-on execution, ensuring that strategic vision is translated into tangible results. You will shape the direction of our B2B social media approach, converting strategic direction into operational reality and actionable test plans. Your work will partner with Directors and cross-functional collaborators to design testing roadmaps that activate scalable acquisition across LinkedIn, Meta, Reddit, and emerging platforms. These roadmaps will be constructed to reflect the nuanced paths of target buyers and support long-term revenue initiatives. Decisions in this role will always be anchored in data and structured analysis, turning insights into clear recommendations for creative refinement and audience optimization.

Key facts

What you'll do

• Execute sophisticated social campaigns for B2B enterprise clients, ensuring alignment with overarching business objectives and revenue targets.
• Architect and manage full-funnel programs that guide prospects from initial awareness to conversion, optimizing for pipeline generation and quality.
• Translate complex buyer journeys into coherent social strategies that resonate with target audiences across LinkedIn, Meta, Reddit, and emerging platforms.
• Partner with Directors and cross-functional stakeholders to design and implement testing roadmaps that drive scalable acquisition and measurable outcomes.
• Establish and evolve operational best practices, including the creation of playbooks, documentation, and measurement standards for social B2B initiatives.
• Coordinate assets, audiences, and cadence with sales, product, and marketing teams to ensure campaigns are shipped efficiently within calendar and resource constraints.
• Design intake workflows that capture business goals and convert them into channel-specific hypotheses and testable frameworks.
• Conduct performance reviews with rigor, focusing on actionable insights rather than vanity metrics to inform future strategy.
• Guide cross-functional partners to ensure campaigns mirror intricate buyer journeys and support overarching revenue and retention goals.
• Explore new formats, placements, and platform capabilities while adhering to defined risk boundaries and evolving platform policies.
• Evaluate emerging social platforms to determine their strategic fit within broader acquisition strategies and potential for enterprise impact.
• Influence the evolution of our B2B social media methodology by integrating learnings from experiments into scalable playbooks.

Requirements

• Possess a minimum of three years of hands-on experience in B2B social media management within a professional setting.
• Demonstrate a proven track record of managing paid social campaigns for enterprise and mid-market accounts across multiple platforms.
• Exhibit expertise with LinkedIn, Meta, Reddit, and a readiness to test and optimize campaigns on emerging social platforms.
• Confirm understanding that this role operates primarily within US locations, with remote work available across most states, subject to specific exclusions.
• Show the ability to interpret complex data sets, adjust tactics in real time, and communicate impact clearly to senior stakeholders.
• Hold authorization to work in the United States and currently be located in an area eligible for remote work under company policy.
• Display a strong commitment to structured experimentation and comfort with navigating ambiguity in a fast-paced environment.
• Maintain strict adherence to defined risk boundaries while exploring new social platforms, formats, and strategic initiatives.
• Collaborate effectively with sales and product teams to ensure that social efforts move pipeline forward and support retention goals.
• Document processes and decisions meticulously to support scalability and continuity within the social B2B function.

Nice to have

• Bring prior experience from agency environments or from managing diverse B2B client portfolios to broaden strategic perspective.
• Demonstrate proficiency with native platform interfaces for LinkedIn, Meta, and Reddit, as well as social management and analytics tools.
• Show a history of verifying details and maintaining strict compliance with platform policies and internal governance standards.

Practical notes

This position is not eligible for immigration sponsorship. Candidates must currently be authorized to work in the United States. Wpromote recruiting communications are sent only through official channels using wpromote.com email addresses. Please be cautious of fraudulent postings that do not appear on official Wpromote career pages. We do not request payment or sensitive information, such as Social Security numbers, during the hiring process.