Social Media & Community Analyst

About the role

Wildlife Studios invites you to shape the social and community strategy for our live games. In this role, you own the narrative that reaches players. You will connect player sentiment directly to product teams and demonstrate concrete impact through data. The position requires autonomy, strategic depth, and the ability to shift fluidly between planning and execution.

This is a hands-on leadership position focused on organic community building. You will prove the value of social actions without relying on paid amplification. The role demands a balance of creativity, analysis, and operational discipline.

What you'll do

You will design and manage the full social calendar and community initiatives. This includes configuring and maintaining our presence on Discord, Meta, TikTok, YouTube, and X. You will set up bot flows and automations to streamline community interactions and reduce manual workload. You will run engagement activities in collaboration with the product team to ensure social initiatives reflect product goals and player needs in a timely manner. You will oversee moderation across all channels to maintain a healthy, on-brand community environment.

A core part of the role is maintaining a feedback loop between players and the game team. You will generate reports and conduct sentiment analysis to highlight key themes and trends. You will also handle communications and posting schedules to align with product launches. You will quantify the business value of social efforts using organic attribution methods, including UTM links and cohort analysis to track user journeys. You will analyze sentiment and behavioral data to guide future actions and optimize community health.

You will coordinate with external vendors and agencies, managing briefings and creative assets efficiently. You will interface closely with the internal art team to ensure visual consistency. You will support surveys and cross-functional initiatives to gather qualitative insights. You will monitor community health metrics and identify potential risks early. You will document processes and best practices to ensure continuity and scalability. You will adapt content strategies based on performance data and platform algorithm changes. You will partner with community managers to translate insights into actionable tactics. You will test new formats and approaches to drive deeper player engagement. You will represent the community voice in internal discussions to influence product decisions.

Requirements

You must have solid experience with social media management and community engagement across multiple platforms. A background in games or entertainment is a significant advantage for understanding player motivations. You should blend strategic vision with creative ideas and data analysis to inform decisions. You need the autonomy to move independently between planning and execution without constant supervision. You must be able to prioritize tasks effectively and back decisions with concrete data and evidence. You require real experience in community moderation, relationship building, and crisis management to handle sensitive situations.

You must have experience managing the feedback loop between players and the product team. You should be able to clearly brief vendors and agencies with concise and actionable briefs. You must be skilled at guiding creative production to ensure deliverables meet objectives. You must have a proven track record of managing social channels for at least three years in a similar environment. You should be fluent in using analytics tools to interpret engagement and reach metrics accurately. You need to demonstrate strong written and verbal communication skills in English.

You must be comfortable working in a fast-paced, agile environment with shifting priorities and deadlines. You should have a deep understanding of community management best practices and platform policies. You need to be proactive in identifying issues and proposing solutions before they escalate.

Nice to have

Experience in games or entertainment environments is a plus for understanding player psychology. Familiarity with live operations and live games environments provides context for community strategies.

Skills & Tools

You will work with Discord, Meta, TikTok, YouTube, and X daily to manage content and engagement.

Practical notes

This role is based in São Paulo, SP. The engagement level is high, involving organic social platforms and community channels. The compensation package is R$ 4000 for a candidate with 3-5 years of experience.

This role involves collaboration with cross-functional teams and external partners. Please ensure you can commit to the expected working hours and schedule. The engagement level is high, requiring availability during standard business hours for meetings and rapid response. This role does not require travel or international visits at this time. There is no visa sponsorship available for this position. Candidates must have the legal right to work in Brazil. The start date is dependent on business needs and the successful completion of the hiring process. Please submit your application only if you meet the outlined requirements.