Jr. Paid Social Media Marketing Specialist

About the role

WebFX is currently seeking an entry-level professional to join our Social Media team in Harrisburg, Pennsylvania. This role is designed for individuals who possess a strong educational foundation, a proven commitment to excellence, and a genuine enthusiasm for the digital landscape. Successful candidates will thrive in a client-facing environment, building meaningful relationships while executing data-driven social strategies. Prior industry experience is appreciated but is not a prerequisite; comprehensive training will be provided to ensure mastery of all required responsibilities. You will champion the growth of client brands by translating complex data into clear, actionable social narratives that drive measurable engagement. This position serves as the critical bridge between analytical insights and creative execution, ensuring that every campaign resonates with the target audience. You will be expected to absorb feedback quickly and apply it to refine campaigns in real time, demonstrating agility and a commitment to continuous improvement. Ultimately, your work will directly influence client retention and satisfaction by delivering transparent, high-impact results that align with strategic business goals.

Key facts

What you'll do

• Develop customized social media strategies that align with specific client demographics and business objectives.
• Manage paid social media advertisements across major platforms, including meta environments, to optimize campaign performance.
• Act as the primary liaison for a designated group of clients, offering industry insights and strategic recommendations to foster trust.
• Review campaign performance metrics and utilize analytics suites to compile monthly reports outlining key performance indicators.
• Propose actionable adjustments based on data analysis to improve campaign results and audience targeting.
• Conduct ongoing testing of audience behavior and market conditions to keep content relevant and effective for dynamic markets.
• Participate in a structured onboarding program that provides hands-on instruction covering all necessary tools and workflows for success.
• Attend advanced training sessions led by industry experts to maintain cutting-edge knowledge and skill proficiency.
• Engage in regular internal learning sessions that promote cross-team knowledge sharing and collaborative problem-solving.
• Take ownership of professional development by embracing lifelong skill growth and balancing creative thought processes with analytical rigor.

Requirements

• A Bachelor's degree from any discipline is mandatory, and candidates who are scheduled to graduate in the near future are strongly encouraged to apply.
• A minimum Grade Point Average of 3.4 is required, reflecting a dedication to academic rigor and intellectual consistency.
• The interview process is available for recent graduates up to one year before credential conferral, allowing flexibility for new talent entry.
• Previous experience in any professional capacity, such as a part-time role, internship, or seasonal employment, is beneficial for understanding workplace dynamics.
• Exceptional verbal and written communication skills are essential for conveying complex ideas clearly and persuasively to diverse stakeholders.
• Experience in customer service environments demonstrates the ability to handle diverse needs with professionalism and empathy.
• Strong presentation capabilities are necessary for conveying information to stakeholders in a confident and organized manner.
• Aptitude in analysis and research ensures that decisions are based on evidence rather than assumption or guesswork.
• Familiarity with digital productivity platforms, including spreadsheet and suite software, is expected for efficient workflow management.
• Understanding of web analytics platforms is required for accurate performance evaluation and strategic decision-making.
• Foundational knowledge of HTML or image manipulation is preferred for efficient content support and rapid iteration.

Nice to have

• While not mandatory, experience in blogging or managing organizational social platforms provides a distinct advantage in understanding content lifecycles.

Practical notes

This position is based full-time at our Harrisburg campus, which is situated along the riverfront. The current arrangement is fully onsite, although future adjustments may be considered based on career progression. The standard work schedule applies, with no requirement for travel at this time.