Jr. Digital Marketing Specialist

About the Role

WebFX is seeking an entry-level candidate for our Marketing team who will serve as the foundational pillar for client communication and strategy execution. In this role, you will own the responsibility of being the direct point of contact for a dedicated list of clients, ensuring their goals are met with industry advice and tailored recommendations. You will build long-lasting relationships based on trust and rapport, actively working to maintain the world-class retention rate that defines WebFX. This position requires you to create and execute data-driven SEO strategies and manage PPC campaigns to achieve measurable positive results for clients. You will plan content strategy and build outlines that guide our team of copywriters in producing high-impact materials. Additionally, you will analyze marketing campaign data and perform light editing in the backend of client websites to correct errors and implement content updates. Your analytical and research skills will be vital as you interpret web analytics, demographic data, and market research to inform strategic decisions.

Key facts

What you'll do

• Serve as the primary liaison for client accounts, delivering consistent industry advice and actionable recommendations.
• Build and nurture long-term client relationships to uphold exceptional retention standards.
• Create and implement data-driven SEO strategies that improve client visibility and performance.
• Manage pay-per-click campaigns, optimizing spend and maximizing return on investment.
• Plan editorial calendars and construct detailed content outlines for the copywriting team.
• Execute conversion rate optimization projects to enhance user experience and client results.
• Perform technical edits within client website backends to resolve errors and update content.
• Analyze campaign metrics using Google Analytics and RevenueCloudFX to compile monthly performance reports.
• Interpret web analytics, demographic data, and market trends to refine marketing strategies.
• Conduct competitor analysis and keyword research to identify growth opportunities.
• Run A/B tests and website usability evaluations to determine optimal solutions for clients.
• Present testing recommendations based on data insights to guide strategic adjustments.

Requirements

You must possess a Bachelor's Degree, with all majors welcome and no preference for specific fields of study. Your GPA must be 3.4 or higher, and upcoming graduates are encouraged to apply as we interview and hire up to a year in advance. Prior experience in any form, such as a part-time job, summer job, internship, or other roles, is strongly valued but not mandatory. You must demonstrate strong verbal and written communication skills to effectively convey ideas and strategies. Customer service experience in any industry is essential to understand client needs and expectations. Presentation skills are required to clearly articulate plans and results to stakeholders. Analytical and research skills are necessary to interpret data and derive meaningful insights. While digital marketing experience is a bonus, it is not required as we provide comprehensive training. Copywriting for the web experience is also a bonus but not a prerequisite. Proficiency with Excel and Google Suite is expected for daily tasks and reporting. Familiarity with Google Analytics is preferred for performance analysis. Basic HTML knowledge is beneficial for making minor backend adjustments. You must be deeply interested in web technologies and committed to keeping up with new advancements. Professionalism, dependability, and self-motivation are required traits for success in this role. You must take pride in your work and consistently strive for high-quality results in every task. The ability to work with urgency and enjoy getting things done is essential to meet deadlines. You must be proactive in solving problems and seeking solutions independently. A commitment to being a lifelong learner and stretching your skill set is necessary for growth. You should love thinking both creatively and analytically, using data to drive decisions and strategies.

Nice to have

Digital marketing experience, including campaign management and optimization.

Copywriting for the web experience, including content creation and editing.

Practical notes

This position is based fully on-site at our Lancaster, PA office.

Opportunities for remote work may evolve as Fxers advance in their career tenure.

Compensation may be higher based on work experience.

Performance-based career advancement and merit-based promotions are available.

Regular 1-on-1 check-ins with a manager support ongoing career growth.

A clear promotional path exists from Jr. Digital Marketing Specialist to Digital Marketing Specialist and beyond.

Initial training covers foundational hard skills over the first few months.

Ongoing advanced training sessions are led by industry experts.

Team Lunch-and-Learns occur regularly in on-site training amenities.