Jr. Internet Marketing Specialist

About the Role

WebFX is seeking an entry-level candidate for our Marketing team who will serve as the foundational pillar supporting our client-centric ecosystem. This role owns the direct execution of client-facing strategies under the guidance of senior professionals, ensuring that every action aligns with overarching business objectives. You will build long-lasting relationships with clients based on trust and rapport, focusing on maintaining our world-class retention rate through consistent and reliable communication. The hire will create and execute data-driven SEO strategies and optimizations, translating complex data into actionable plans that drive measurable growth for each client. You are expected to build and manage PPC campaigns, such as Google Ads, to achieve positive results and maximize client return on investment. This position involves planning content strategy and building outlines that empower our team of copywriters to produce high-impact, audience-focused content. You will also manage the planning and execution of CRO projects, recommending best practices that enhance user experience and conversion rates for clients. Finally, you will perform light editing in the backend of client websites to correct errors and implement content, ensuring that all digital properties remain accurate and professional.

Key facts

What you'll do

• Communicate with clients as the direct point of contact for a dedicated list of accounts, providing industry advice and recommendations to help them achieve their goals.
• Build long-lasting client relationships based on trust and rapport, working diligently to maintain our world-class retention rate.
• Create and execute data-driven SEO strategies and optimizations for clients to improve their online visibility and performance.
• Build and manage PPC campaigns, such as Google Ads, striving to achieve positive results and maximize client return on investment.
• Plan content strategy and build outlines that guide our team of copywriters in producing effective and engaging content.
• Manage the planning and execution of CRO projects, recommending best practices that enhance user experience and conversion rates.
• Perform light editing in the backend of client websites to correct errors and implement content, ensuring accuracy and professionalism.
• Analyze campaign performance data using tools like Google Analytics and RevenueCloudFX, preparing clear monthly reports for stakeholders.
• Interpret web analytics, demographic data, market research, and buyer behaviors, updating strategies based on insightful findings.
• Conduct industry research, including competitor analysis and keyword research, to identify opportunities and threats in the digital landscape.
• Perform A/B testing, website usability testing, and conversion rate testing to determine what works best for clients.
• Provide data-based recommendations derived from testing results to optimize client campaigns and improve outcomes.

Requirements

• Hold a Bachelor's Degree in any major, demonstrating a broad educational foundation applicable to marketing roles.
• Maintain a GPA of 3.4 or above, reflecting strong academic performance and dedication to learning.
• Upcoming graduates are encouraged to apply, as we interview and hire up to a year in advance of degree completion.
• Bring prior experience working in any field, such as a part-time job, summer job, or internship, to showcase real-world responsibility.
• Exhibit strong verbal communication skills to convey ideas clearly and professionally in client interactions.
• Demonstrate robust written communication skills to craft compelling content and precise documentation.
• Possess customer service experience from any industry, highlighting your ability to serve diverse needs.
• Show solid presentation skills to effectively communicate strategies and results to clients and team members.
• Apply analytical and research skills to interpret data and support strategic decision-making processes.
• Display a basic understanding of digital marketing principles, even if gained through academic or personal study.
• Include copywriting for the web experience, demonstrating an ability to write clearly for online audiences.
• Utilize tools such as Excel or Google Suite to organize data, manage tasks, and support collaborative efforts.
• Leverage Google Analytics to monitor website performance and derive insights that inform strategy.
• Apply basic HTML knowledge to make minor updates and troubleshoot simple web content issues.
• Embrace qualities such as being professional, dependable, and self-motivated in a fast-paced environment.
• Take pride in your work and consistently strive for high-quality results in every assignment.
• Work with urgency and enjoy getting things done efficiently to meet deadlines and client expectations.
• Be proactive when solving problems, seeking out solutions before issues escalate.
• Commit to being a lifelong learner, constantly stretching and growing your skills to keep pace with industry changes.
• Love thinking both creatively and analytically, using data to drive smart, evidence-based decisions.

Nice to have

• Digital marketing experience as a bonus that can accelerate your contribution to the team.
• Copywriting for the web experience as a bonus that enhances your ability to support content initiatives.

Practical notes

This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure. The role operates full time, and the compensation range is $50,000 to $53,000, potentially higher based on work experience.