Jr. Social Media Ads and Analytics Specialist

About the Role

This role centers on managing paid social and online media ad campaigns for a diverse portfolio of clients, with a primary focus on platforms such as Facebook Ads. The successful hire will build a unique social strategy for each client based on their specific target audience and overarching business goals. You will serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and actionable recommendations to help them achieve their marketing objectives. In this capacity, you will analyze campaign performance data using tools like Google Analytics and prepare comprehensive monthly reports that inform strategy adjustments. The position requires interpreting demographic data, buyer behaviors, and market research to shape and refine social strategies. You will work with urgency, enjoy getting things done, and maintain a high standard of quality in all deliverables. This is an entry-level opportunity designed for proactive learners who are passionate about the web, new technology, and client relationship-building.

Key facts

What you'll do

Plan and execute social media marketing strategies, allocating approximately 35% of your day to campaign implementation and optimization.

Manage paid social and online media ad campaigns for clients, with an emphasis on Facebook Ads and other relevant platforms.

Build a distinct social strategy for each client by evaluating their target audience and business objectives.

Communicate regularly with clients, dedicating roughly 30% of your day to serve as their direct point of contact.

Provide clients with industry advice and recommendations that support their strategic goals and retention objectives.

Analyze social media metrics and marketing campaign data, investing about 25% of your day in performance review and reporting.

Prepare monthly reports that summarize campaign performance and insights for client stakeholders.

Hone clients' social strategies and action plans based on findings derived from data analysis and market testing.

Conduct marketing research and testing, allocating around 10% of your day to interpret demographic and behavioral data.

Interpret buyer behaviors and market research to directly inform and refine social media strategies.

Utilize tools such as Excel, Google Suite, and Google Analytics to organize, analyze, and report on campaign performance.

Develop basic HTML or image editing capabilities as needed to support social media content and ad creative.

Maintain strong verbal and written communication skills to articulate strategy and results clearly to clients.

Demonstrate professionalism, dependability, and self-motivation while working in a fast-paced, in-office environment.

Engage in continuous learning and skill development through ongoing training sessions delivered by industry experts.

Participate in regular team Lunch-and-Learn sessions held in the on-site training amenities at the Harrisburg campus.

Requirements

You hold a Bachelor's Degree, and all majors are welcome; upcoming grads are encouraged to apply if they will earn their degree within a year.

You possess a GPA of 3.4 or above, which serves as a baseline for academic excellence.

You have prior experience working in any field, such as a part-time job, summer job, or internship.

You demonstrate strong verbal communication skills and can convey ideas clearly in spoken format.

You demonstrate strong written communication skills and can craft professional messages and reports.

You have customer service experience in any industry, showing an ability to address client needs effectively.

You exhibit presentation skills that allow you to convey information confidently to stakeholders.

You possess analytical and research skills that support data-driven decision-making.

You have blogging experience, which is considered a bonus for this role.

You have experience managing social media or a website for an organization, which is also viewed as a bonus.

You are comfortable using Excel and Google Suite to manage tasks and analyze information.

You have familiarity with Google Analytics and can interpret data to assess campaign performance.

You have basic HTML or image editing skills that can assist in creating or modifying social media assets.

You are interested in web technologies and enjoy keeping up with new tools and techniques.

You are professional, dependable, and self-motivated in a client-facing capacity.

You take pride in your work and consistently strive for high-quality results in every assignment.

You work with urgency and maintain a productive pace to meet deadlines.

You are proactive when solving problems and seek independent solutions when appropriate.

You are a lifelong learner who seeks opportunities to stretch and grow your skill set.

You love thinking both creatively and analytically, balancing strategic insight with tactical execution.

You enjoy using data to make decisions and base recommendations on measurable insights.

Nice to have

Blogging experience is viewed as a bonus that can strengthen your application.

Experience managing social media or a website for an organization is considered advantageous but not required.

Practical notes

This is a full-time, in-person position based at the riverside campus in Harrisburg, Pennsylvania.

The work schedule follows standard full-time hours as defined by the company.

No travel requirements are specified for this role.

No visa sponsorship information is provided in the available job description.

There are no explicit deadlines for application mentioned in the source material.