Jr. Digital Marketing Coordinator

About the role

WebFX is seeking an entry-level candidate for our Marketing team, and this role represents your first step into a dynamic professional environment where you will learn and grow rapidly with support from seasoned experts. The hire will serve as a dedicated point of contact for a specific portfolio of clients, ensuring their needs are met with professionalism and care while building long-lasting relationships based on trust and mutual respect. You will own the execution of data-driven strategies, taking initiative to analyze performance metrics and recommend actionable improvements that drive client success. This position requires a high level of dependability and self-motivation, as you will be responsible for managing multiple tasks with urgency and delivering high-quality results on a consistent basis. You will plan and implement SEO and PPC campaigns, translate analytical insights into creative content outlines, and perform light backend edits to ensure website accuracy and optimization. The role involves analyzing marketing data, interpreting web analytics, and preparing reports that guide strategic decisions for clients across various industries. You will also conduct ongoing research, test conversion rate optimizations, and explore new opportunities to enhance client performance in the digital landscape.

Key facts

What you'll do

• Serve as the primary liaison for assigned clients, delivering industry insights and strategic recommendations that help them reach their objectives.
• Build and nurture long-term client relationships by demonstrating trust, reliability, and a commitment to world-class retention standards.
• Create and implement data-driven SEO strategies designed to improve search visibility and organic performance for client websites.
• Build, monitor, and manage pay-per-click advertising campaigns, such as Google Ads, to achieve measurable results and positive return on investment.
• Plan and outline comprehensive content strategies that align with client goals and support the copywriting team in producing high-quality web copy.
• Manage the end-to-end execution of conversion rate optimization projects while recommending best practices that enhance user experience and engagement.
• Perform light edits within the backend of client websites to correct errors, update content, and ensure optimal site functionality.
• Analyze campaign performance data using platforms like Google Analytics and RevenueCloudFX to compile detailed monthly reports for clients.
• Interpret web analytics, demographic data, market research, and buyer behaviors to identify trends and adjust strategies accordingly.
• Conduct ongoing industry research, including competitor analysis and keyword research, to uncover opportunities and inform strategic decisions.
• Perform A/B testing, website usability testing, and conversion rate testing to determine the most effective solutions for clients.
• Provide clear recommendations based on test results, helping clients understand the reasoning behind each optimization effort.
• Utilize tools such as Excel and Google Suite to organize data, track progress, and maintain accurate records of client activities.
• Leverage Google Analytics to monitor traffic, user behavior, and campaign effectiveness in real time.
• Apply basic HTML skills when necessary to support quick adjustments and improve communication with technical team members.

Requirements

• Hold a Bachelor's Degree in any major, and current enrollment or upcoming graduation is also acceptable for consideration.
• Maintain a minimum GPA of 3.4, demonstrating strong academic performance and dedication to your educational pursuits.
• Upcoming graduates are encouraged to apply, as we interview and hire up to a year in advance of graduation dates.
• Bring prior work experience from any field, such as part-time jobs, summer positions, or internships, to showcase your professional readiness.
• Exhibit strong verbal communication skills, allowing you to convey ideas clearly and confidently in conversations with clients and team members.
• Demonstrate excellent written communication skills, producing clear and concise content that aligns with client objectives.
• Have direct customer service experience, regardless of industry, to better understand client needs and respond to inquiries effectively.
• Possess solid presentation skills, enabling you to communicate information in a structured and engaging manner.
• Apply analytical and research skills to interpret data, solve problems, and support evidence-based decision-making.
• Show interest in the web, technology, and digital marketing, staying curious about new tools, trends, and platform updates.
• Maintain a professional demeanor, dependability, and a self-motivated attitude in all work environments and interactions.
• Take pride in the quality of your work, consistently striving for high standards and attention to detail in every assignment.
• Work with a sense of urgency, efficiently completing tasks and meeting deadlines without compromising accuracy or quality.
• Approach problem-solving proactively, identifying issues early and developing solutions before they escalate.
• Embrace being a lifelong learner, actively seeking opportunities to expand your skill set and knowledge base.
• Enjoy thinking both creatively and analytically, using data to guide strategies and validate marketing decisions.
• Love the process of combining creative ideas with analytical insights to develop well-rounded marketing solutions.

Nice to have

• Previous digital marketing experience, even in a volunteer or academic setting, that provides familiarity with common platforms and campaigns.
• Hands-on experience with copywriting for the web, including crafting headlines, calls to action, and conversion-focused content.

Practical notes

This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure. The work schedule is full-time, and successful candidates will engage with clients and collaborate closely with team members during standard business hours. No current visa sponsorship information is provided for this role, and applicants should review compensation details carefully during the application process.