Jr. Digital Media Public Relations Specialist

About the role

The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility, requiring a proactive mindset that balances creativity with data-informed strategy. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes such as brand authority, search trust, AI citations, traffic, and leads. Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chief-style leader who develops story angles, headlines, and media narratives, then collaborates with writers and internal teams to bring those visions to life. You will translate complex concepts into clear narratives that resonate with diverse audiences while maintaining strict alignment with client objectives and editorial standards. The position demands intellectual curiosity, disciplined execution, and a commitment to building credibility over time through consistent, high-quality output. You will represent the company as a visible thought partner, using your judgment to prioritize opportunities that compound long-term value.

Key facts

What you'll do

• Build and manage long-term relationships with editors, journalists, and publishers across major digital publications to create a reliable pipeline of coverage.
• Pitch original, high-value story ideas that align with publisher editorial standards and audience needs while advancing client visibility and authority.
• Earn consistent publication opportunities through reputation, credibility, and the quality of ideas rather than transactional outreach or aggressive pitching.
• Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority in their respective niches.
• Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites to strengthen domain presence.
• Help clients build trust and authority in the eyes of Google Search and AI search engines through strategic earned media initiatives.
• Specialize in earning AI Search citations and references, which are identified as a core driver of visibility in modern search experiences.
• Support both earned and strategic paid media partnerships when appropriate, always with a focus on measurable ROI and authority building.
• Operate like an editor-in-chief by ideating story angles, headlines, themes, and narratives across industries based on data and cultural signals.
• Identify emerging trends, content gaps, and timely opportunities that publishers are eager to cover, positioning clients as relevant voices.
• Build content frameworks and creative direction for writers rather than executing all writing personally, ensuring efficient collaboration.
• Ensure all content aligns with brand voice, authority positioning, and publisher expectations to maintain consistency and trust.
• Actively build and manage your professional digital footprint so publishers can research and validate your expertise over time.
• Maintain visibility across social media, blogging platforms, personal websites, and journalism tools such as Muck Rack to support discovery and credibility.

Requirements

A Bachelor's Degree is required for this role, and all majors are welcome to apply, reflecting the interdisciplinary nature of digital media and public relations. Candidates must have a GPA of 3.4 or above, demonstrating consistent academic performance and commitment to professional standards. Upcoming grads are encouraged to apply, as the company interviews and hires up to a year in advance of graduation to secure top talent. You must possess strong relationship-building skills and professional networking abilities to develop and sustain partnerships with key media stakeholders. Persuasive communication and pitching capabilities are essential for crafting compelling narratives that capture editorial interest and meet strict publisher standards. Brand positioning and reputation management experience or aptitude is necessary to ensure clients are represented in the strongest possible light. You should have a solid understanding of content strategy, ideation, and editorial direction to guide projects from concept to execution. Familiarity with SEO, backlinks, and search trust signals is required to align earned media with broader performance marketing goals. Deep curiosity about media trends, internet culture, and publishing ecosystems is expected, given the fast-evolving digital landscape. You must be able to see the big picture while managing many moving parts, balancing strategic vision with tactical execution details. The ideal candidate thinks like a digital marketer, not just a publicist, integrating business goals with communication tactics. You should be comfortable being the face behind pitches, ideas, and media relationships, taking ownership of conversations with external partners. You understand that where something is published matters just as much as what is published, requiring careful consideration of platform and context. You love influencing narratives, shaping content direction, and spotting what will resonate with audiences before trends peak. You thrive in a role where credibility, reputation, and long-term relationships are the primary currency of success. You must be energized by the future of AI search, digital authority, and earned visibility, embracing innovation as a core part of the position.