Jr. Digital Communications Account Manager
Job description
Jrk Digital Communications Account Manager at Webfx.
About the Role
You will serve as the primary liaison between our agency and a portfolio of dedicated clients, ensuring their objectives are met with precision and care. In this capacity, you will translate complex marketing concepts into clear, actionable advice that drives measurable business outcomes. You will own the end-to-end management of digital initiatives, guiding campaigns from strategy through execution while safeguarding client satisfaction. This role requires you to build lasting trust by consistently delivering world-class retention and proactive problem-solving. You will champion a data-first mindset, using insights to refine tactics and prove the value of every marketing activity. Success in this position means you are comfortable wearing many hats and taking pride in the quality of your contributions. You will be an ambassador for our brand, demonstrating professionalism and reliability in every interaction.
Key facts
What you'll do
Develop and deliver tailored industry advice to clients during regular meetings, helping them advance their digital goals.
Establish strong, trust-based relationships with assigned clients to support long-term retention and business growth.
Design data-driven SEO strategies and optimizations that improve visibility and performance for client websites.
Manage and optimize PPC campaigns, including Google Ads, to achieve positive return on investment for clients.
Plan content strategies and construct detailed outlines that guide our copywriting team in producing effective materials.
Oversee the planning and execution of conversion rate optimization projects while recommending best practices.
Perform light edits within client website backends to fix errors and update content as needed.
Analyze campaign metrics in platforms such as Google Analytics and RevenueCloudFX to assess performance.
Prepare comprehensive monthly reports that communicate results, insights, and next steps to stakeholders.
Interpret web analytics, demographic data, market research, and buyer behaviors to inform strategic adjustments.
Conduct ongoing industry research, including competitor analysis and keyword research, to uncover new opportunities.
Run A/B tests and website usability studies to identify what drives better results and propose recommendations.
Support testing initiatives related to conversion rate optimization and digital experiences.
Demonstrate proficiency in using core marketing tools and technical systems as part of daily workflows.
Requirements
Do you have a bachelor's degree, or are you within one year of graduating with your bachelor's degree?
Is any major acceptable to you, reflecting a diverse range of academic backgrounds?
Do you have a cumulative GPA of 3.4 or above, showing consistent academic performance?
Have you held prior working experience in any field, such as a part-time job, summer job, or internship?
Are you interested in building a career in digital marketing and growing in this industry?
Are you able to work full-time from our office in Harrisburg, PA, especially if you are nearing or have completed your degree?
Do you feel comfortable in a client-facing environment where you engage directly with stakeholders?
Can you communicate effectively both verbally and in writing to convey ideas clearly and professionally?
Are you comfortable working with numbers, analysis, and emerging technologies without hesitation?
Do you identify with a genuine interest in the web and a habit of keeping up with new technology?
Do you approach your work with professionalism, dependability, and self-motivation in all situations?
Do you take pride in your work and consistently strive for high-quality results in every task?
Do you handle urgency well and enjoy completing tasks efficiently and thoroughly?
Are you proactive when solving problems and seeking solutions before being asked?
Do you embrace being a lifelong learner, actively looking to expand your skills and knowledge?
Do you enjoy thinking creatively and analytically while using data to guide decisions?
Are you excited about contributing to meaningful outcomes for clients across a wide range of industries?
Nice to have
There are no preferred qualifications listed beyond the core requirements and expectations outlined in the role details.
Practical notes
This position is full-time and based in person at the office in Harrisburg, PA. The role is not remote, and successful candidates must be able to work on-site. The compensation range is $50,000 to $53,000 annually, with potential for increase based on relevant work experience. Candidates should be prepared for an in-person work arrangement as part of their day-to-day responsibilities.