SDR, Cold Call Specialist

About the role

You will own the end-to-end process of identifying and qualifying event-focused decision makers through proactive outbound engagement, ensuring that every call moves a measurable opportunity toward scheduled discovery. You will leverage data-led insights to surface high-potential prospects, articulate a clear return on event participation, and position Vendelux Meetings as the intelligent layer that turns attendance into predictable pipeline. In this capacity, you will work directly with event organizers and buyer personas who value benchmarking and audience intelligence, translating raw event data into structured, revenue-driving conversations. You will collaborate closely with internal stakeholders to refine messaging, share competitive signals, and align on the most effective pathways to convert event interest into booked meetings. Your daily work will center on building a reliable, scalable outbound motion that makes events a core channel for growth rather than a series of disconnected activations. You will be responsible for maintaining a disciplined pipeline that feeds the broader revenue engine, using each call to gather intelligence and refine the go-to-market approach. Through consistent execution and data-backed outreach, you will help the company reinforce its position as the leading insight platform for the event marketing industry.

Key facts

What you'll do

Initiate and execute a high volume of outbound calls to event organizers, marketers, and sponsorship leaders, using a consultative approach to uncover strategic event objectives.

Conduct discovery conversations to map stakeholder roles, event KPIs, and current activation strategies, translating insights into tailored value propositions for each prospect.

Leverage the Vendelux data platform to identify target accounts, validate event participation, and prioritize outreach based on audience quality and historical performance signals.

Schedule qualified one-on-one meetings between prospects and clients ahead of upcoming industry events, aligning timing and attendee profiles with clearly defined business outcomes.

Articulate how data-driven benchmarking and audience intelligence reduce event risk, improve attendee relevance, and justify increased investment in event programs.

Collaborate with revenue operations to refine call scripts, track conversion metrics, and iterate on outreach sequences that consistently generate qualified interest.

Partner with customer success and product teams to relay feedback from the field, highlighting use cases that resonate and informing ongoing product and messaging improvements.

Own weekly pipeline targets through persistent, professional outreach while maintaining a balanced mix of new account development and follow-up activities.

Document each interaction in CRM systems with precise notes on stakeholder sentiment, decision criteria, and next steps to ensure seamless handoffs to internal sales teams.

Act as the primary point of contact for prospects during the event planning cycle, guiding them toward data-backed decisions that maximize the impact of their event participation.

Champion the Vendelux value proposition in every call, demonstrating how measurement, benchmarking, and audience intelligence turn events into scalable growth channels.

Maintain a thorough understanding of the event marketing landscape, including major conferences, trade shows, and industry gatherings that serve as prime opportunities for targeted outreach.

Support broader marketing initiatives by providing structured feedback on campaign performance, prospect behavior, and messaging effectiveness gathered directly from the field.

Represent Vendelux with a consultative, partner-oriented mindset, building trust with each conversation and reinforcing the brand as a thought leader in event intelligence.

Requirements

You are legally authorized to work in the United States without sponsorship, and this role is not open to third-country nationals requiring work authorization outside the United States.

You reside in or are willing to relocate to Las Vegas, Nevada, where the primary work location is situated, and you have reliable access to a suitable workspace.

You possess strong verbal communication skills and can articulate complex ideas clearly and persuasively over the phone with C-level and executive stakeholders.

You demonstrate comfort with technology, including CRM platforms, outreach tools, and data dashboards, and you quickly master new software systems.

You show resilience in high-volume calling environments, maintaining discipline and a positive mindset even when facing rejection or challenging conversations.

You have a track record of meeting or exceeding quota-driven targets in sales, business development, or a related consultative role.

You approach each call with intellectual curiosity, asking insightful questions that uncover stakeholder needs and underlying business priorities.

You adhere to a structured sales methodology, following documented playbooks while remaining adaptable to evolving customer expectations and market conditions.

Nice to have

Experience in event marketing, sponsorship, or the conferences and trade show sector, where you understand the nuances of event decision-making.

Familiarity with data-driven marketing concepts, including audience segmentation, performance measurement, and benchmarking practices.

Background in a data platform, martech, or SaaS environment where consultative selling and stakeholder alignment are essential.

Exposure to revenue operations, pipeline management, or CRM-driven sales processes that emphasize transparency and measurable outcomes.

Practical notes

This is a full-time, remote-capable position based primarily in Las Vegas, with the expectation that the incumbent will work standard business hours and remain reachable during core operating times.

Candidates must be available for occasional travel to industry events, subject to eligibility and role requirements as defined by company policy.

Employment is at-will, and the company reserves the right to modify compensation, benefits, and responsibilities as business needs evolve.

All offers are contingent upon successful completion of standard onboarding, reference verification, and background checks as required by company policy.