Pricing Strategy & Operations Lead

About the role

Udemy is seeking a dynamic Pricing Strategy & Operations Lead to join our team. This pivotal role will focus on developing and implementing pricing strategies that align with our business objectives and enhance our competitive position in the online learning marketplace. The ideal candidate will possess a blend of analytical prowess and strategic thinking, enabling them to drive pricing initiatives that maximize revenue while delivering value to our customers. This position will be instrumental in shaping the future of Udemy's pricing framework and operational processes.

Key facts

What you'll do

• Develop and execute comprehensive pricing strategies that support Udemy's growth objectives and market positioning.
• Analyze market trends, competitor pricing, and customer behavior to inform pricing decisions and adjustments.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment on pricing strategies and initiatives.
• Create and maintain pricing models that accurately reflect the value of Udemy's offerings and support revenue forecasting.
• Monitor and report on the effectiveness of pricing strategies, making recommendations for adjustments based on performance metrics.
• Lead pricing-related projects, ensuring timely execution and adherence to budgetary constraints.
• Conduct regular competitive analysis to identify pricing opportunities and threats in the online education sector.
• Develop and implement pricing policies and guidelines to ensure consistency across all product lines and regions.
• Provide training and support to internal stakeholders on pricing strategies and tools, fostering a culture of pricing excellence.
• Collaborate with finance to assess the financial impact of pricing changes and ensure alignment with overall business goals.
• Utilize data analytics tools to derive insights from pricing experiments, driving continuous improvement in pricing strategies.
• Engage with customer feedback and market research to refine pricing approaches and enhance customer satisfaction.

Requirements

• Bachelor's degree in Business, Finance, Economics, or a related field; an MBA is a plus.
• A minimum of 5 years of experience in pricing strategy, revenue management, or a related field, preferably within the technology or education sectors.
• Strong analytical skills with proficiency in data analysis tools and techniques.
• Proven track record of developing and implementing successful pricing strategies that drive revenue growth.
• Excellent communication and presentation skills, with the ability to convey complex information to diverse audiences.
• Experience working collaboratively in cross-functional teams and managing multiple projects simultaneously.
• Strong problem-solving skills and the ability to think strategically and creatively.
• Familiarity with pricing software and tools, as well as advanced Excel skills.
• Knowledge of the online education landscape and competitive dynamics is a significant advantage.

Nice to have

• Experience with subscription-based pricing models or SaaS products.
• Familiarity with A/B testing methodologies and pricing experiments.
• Previous experience in a fast-paced startup environment.
• Understanding of customer segmentation and willingness to tailor pricing strategies accordingly.
• Ability to work in a remote or hybrid environment, with flexibility in working hours.

Skills & tools

• Proficiency in data analysis and visualization tools such as Tableau, Power BI, or similar.
• Strong command of Excel for financial modeling and analysis.
• Familiarity with CRM and ERP systems to manage pricing data and customer interactions.
• Experience with project management tools to track progress and deliverables.
• Knowledge of SQL or similar database querying languages is a plus.

Practical notes

• This position is based in either Austin, TX, or Denver, CO, and may require occasional travel for team meetings or industry events.
• Salary for this role is competitive and commensurate with experience, with additional benefits including health insurance, retirement plans, and professional development opportunities.
• Udemy is committed to fostering a diverse and inclusive workplace, and we encourage candidates from all backgrounds to apply.

If you are passionate about pricing strategy and eager to make a significant impact in the online education space, we invite you to apply for the Pricing Strategy & Operations Lead position at Udemy. Join us in our mission to democratize education and empower learners worldwide.