Web Marketing Manager
Job description
About the role
StackAdapt is seeking a Web Marketing Manager to serve as a strategic owner of the company's digital presence and web-based marketing initiatives. This role is responsible for evolving the StackAdapt website into a primary channel that articulates the brand story with precision and clarity. The hire will design, execute, and optimize high-impact web experiences that align with overarching business objectives and support measurable growth. They will translate complex product capabilities into compelling narratives that resonate with target audiences across the customer journey. This position requires a rare blend of creative storytelling and analytical rigor to ensure content drives both engagement and conversion. The Web Marketing Manager will act as a central point of ownership for key web projects, ensuring cohesion and consistency in messaging. They will leverage data and user insights to continuously refine the online experience and strengthen StackAdapt's market position.
Key facts
What you'll do
- Develop and implement comprehensive content strategies for the StackAdapt website that align with business goals and audience intent, creating experiences that drive meaningful engagement.
- Write clear, persuasive, and conversion-focused web copy that simplifies complex advertising concepts and reinforces StackAdapt's value proposition to diverse stakeholders.
- Independently own end-to-end web projects, guiding initiatives from initial concept and stakeholder alignment through final execution, launch, and ongoing optimization.
- Collaborate closely with design and development teams to translate strategic concepts into tangible web experiences, ranging from single landing pages to multi-section site initiatives.
- Utilize web analytics, heatmaps, SEO data, and user behavior insights to identify friction points and opportunities for improving website performance and content effectiveness.
- Support the preparation of monthly and quarterly website performance reports, and translate key findings into actionable recommendations for stakeholders.
- Shape holistic web experiences that balance authoritative brand storytelling, audience education, and clear conversion objectives across all touchpoints.
- Partner with regional marketing teams to enable and refine multilingual content and localization strategies that enhance user experience in diverse markets.
- Explore and integrate AI-enabled workflows and tools to improve efficiency, streamline content creation, and enable more sophisticated personalization.
- Remain current on industry trends, emerging technologies, and evolving best practices in content strategy, user experience, and digital marketing.
- Work cross-functionally with Content Strategy, Product Marketing, Demand Generation, Regional Marketing, Design, Web Development, and Marketing Ops to ensure alignment and shared success.
- Maintain a strong bias for action, balancing strategic thinking with hands-on execution across multiple concurrent web initiatives.
- Identify gaps and opportunities in the existing website experience, proposing data-backed improvements that enhance usability and meet business objectives.
- Serve as an expert resource for web content standards, voice, and messaging guidelines across the organization.
- Contribute to the documentation and governance of web content to ensure consistency and scalability over time.
Requirements
- Bring a minimum of 5 years of professional experience in web content strategy, content marketing, web copywriting, or related digital experience roles.
- Demonstrate exceptional writing and storytelling abilities, with a proven track record of producing clear, engaging, and conversion-focused content.
- Show a strong understanding of how content, user experience, and search optimization work together to drive measurable outcomes.
- Exhibit strategic thinking and the ability to balance big-picture objectives with detailed execution across web projects.
- Have experience collaborating with cross-functional teams, including design, development, product, and marketing leadership.
- Possess strong project management skills, with the capacity to manage multiple priorities in an ambiguous and fast-paced environment.
- Demonstrate comfort working independently while taking full ownership of projects from conception through launch and optimization.
- Have a proven ability to use web analytics and performance data to inform content decisions and identify opportunities for improvement.
Practical notes
-
Location: Canada
- StackAdapt operates as a remote-first company, welcoming candidates located anywhere within Canada and the United States.
- No specific hours, travel requirements, visa details, or application deadlines are provided in the source information.
About the role
StackAdapt is seeking a Web Marketing Manager to serve as a strategic owner of the company's digital presence and web-based marketing initiatives. This role is responsible for evolving the StackAdapt website into a primary channel that articulates the brand story with precision and clarity. The hire will design, execute, and optimize high-impact web experiences that align with overarching business objectives and support measurable growth. They will translate complex product capabilities into compelling narratives that resonate with target audiences across the customer journey. This position requires a rare blend of creative storytelling and analytical rigor to ensure content drives both engagement and conversion. The Web Marketing Manager will act as a central point of ownership for key web projects, ensuring cohesion and consistency in messaging. They will leverage data and user insights to continuously refine the online experience and strengthen StackAdapt's market position.
Key facts
What you'll do
- Develop and implement comprehensive content strategies for the StackAdapt website that align with business goals and audience intent, creating experiences that drive meaningful engagement.
- Write clear, persuasive, and conversion-focused web copy that simplifies complex advertising concepts and reinforces StackAdapt's value proposition to diverse stakeholders.
- Independently own end-to-end web projects, guiding initiatives from initial concept and stakeholder alignment through final execution, launch, and ongoing optimization.
- Collaborate closely with design and development teams to translate strategic concepts into tangible web experiences, ranging from single landing pages to multi-section site initiatives.
- Utilize web analytics, heatmaps, SEO data, and user behavior insights to identify friction points and opportunities for improving website performance and content effectiveness.
- Support the preparation of monthly and quarterly website performance reports, and translate key findings into actionable recommendations for stakeholders.
- Shape holistic web experiences that balance authoritative brand storytelling, audience education, and clear conversion objectives across all touchpoints.
- Partner with regional marketing teams to enable and refine multilingual content and localization strategies that enhance user experience in diverse markets.
- Explore and integrate AI-enabled workflows and tools to improve efficiency, streamline content creation, and enable more sophisticated personalization.
- Remain current on industry trends, emerging technologies, and evolving best practices in content strategy, user experience, and digital marketing.
- Work cross-functionally with Content Strategy, Product Marketing, Demand Generation, Regional Marketing, Design, Web Development, and Marketing Ops to ensure alignment and shared success.
- Maintain a strong bias for action, balancing strategic thinking with hands-on execution across multiple concurrent web initiatives.
- Identify gaps and opportunities in the existing website experience, proposing data-backed improvements that enhance usability and meet business objectives.
- Serve as an expert resource for web content standards, voice, and messaging guidelines across the organization.
- Contribute to the documentation and governance of web content to ensure consistency and scalability over time.
Requirements
- Bring a minimum of 5 years of professional experience in web content strategy, content marketing, web copywriting, or related digital experience roles.
- Demonstrate exceptional writing and storytelling abilities, with a proven track record of producing clear, engaging, and conversion-focused content.
- Show a strong understanding of how content, user experience, and search optimization work together to drive measurable outcomes.
- Exhibit strategic thinking and the ability to balance big-picture objectives with detailed execution across web projects.
- Have experience collaborating with cross-functional teams, including design, development, product, and marketing leadership.
- Possess strong project management skills, with the capacity to manage multiple priorities in an ambiguous and fast-paced environment.
- Demonstrate comfort working independently while taking full ownership of projects from conception through launch and optimization.
- Have a proven ability to use web analytics and performance data to inform content decisions and identify opportunities for improvement.
Practical notes
-
Location: Canada
- StackAdapt operates as a remote-first company, welcoming candidates located anywhere within Canada and the United States.
- No specific hours, travel requirements, visa details, or application deadlines are provided in the source information.