Senior Product Marketing Manager, Measurement and Performance

About the role

Senior Product Marketing Manager, Measurement and Performance

This position owns the narrative surrounding measurement for StackAdapt across the advertising ecosystem. You will architect stories that clarify campaign impact, optimize media investment, and prove business outcomes for agency and buyer audiences. Your primary mission is to translate sophisticated measurement capabilities into compelling, accessible narratives that drive adoption. You will serve as the critical link between sophisticated advertising measurement and the act of buying media, ensuring the value of StackAdapt's performance solutions is understood and trusted. This is a remote-first role open to candidates located anywhere in Canada.

Key Responsibilities

You will be the architect of our global go-to-market strategy for measurement and performance. This involves defining a distinctive position that highlights how StackAdapt enables advertisers to truly understand their campaigns, maximize their media investments, and demonstrate concrete business outcomes. You will own the strategic narrative that connects product capabilities to real-world value.

A core part of this role is bridging the gap between complex technology and commercial execution. You will work as a strategic partner across a matrix of teams, including Product, Advertising Technologies, Client Services, Data & Analytics, and Sales. Your goal is to synthesize intricate measurement features, evolving product roadmaps, and rich customer insights into a single, cohesive story. This narrative must resonate powerfully with advertisers, media agencies, and our internal teams, fostering a unified understanding of our value.

You will create the tools that empower our commercial engine. This involves authoring high-impact sales plays, client-facing pitch decks, competitive battlecards, and objection-handling frameworks. These assets are designed to equip our sales and commercial teams with the confidence and clarity needed to communicate the value of StackAdapt's measurement solutions effectively.

Understanding the market is paramount. You will maintain a deep and current awareness of advertising measurement trends, attribution methodologies, privacy-related shifts, and the capabilities of our competitors across the adtech ecosystem. This ongoing market and insights strategy will allow you to clearly articulate StackAdapt's unique position within the broader measurement landscape.

You will also be the voice of the customer. This involves gathering rigorous feedback from both external clients and internal commercial teams to identify measurement challenges, reporting needs, customer journey nuances, and emerging trends. You will partner closely with Product, AdTech, and Data & Analytics teams to transform these insights into stronger positioning, actionable product recommendations, and clear directions for future roadmap opportunities.

Finally, you will embrace an AI-forward culture to optimize daily operations. You will proactively use generative AI tools, such as ChatGPT and Claude, to redesign workflows, accelerate research, and scale the creation of global enablement assets efficiently. You will also establish, monitor, and report on key metrics related to commercial adoption, product adoption, customer engagement, and business impact. Your analysis will measure success through improved internal enablement, stronger customer adoption, and increased confidence in StackAdapt's measurement capabilities throughout the buyer journey.

What You Will Bring

We seek a seasoned professional with 6-8+ years of dedicated product marketing experience. You should have a proven track record in platform product marketing, specifically within measurement, analytics, attribution, reporting, or performance products. Your background should be rooted in adtech, martech, B2B SaaS, or other adjacent technology environments.

Direct experience with measurement, attribution, analytics, or reporting product lines is essential. You must possess a deep understanding of privacy changes and competitive capabilities that are currently shaping the adtech measurement landscape. Your expertise will allow you to synthesize complex product roadmaps and customer insights into coherent, persuasive stories for both internal and external stakeholders.

You must demonstrate a proven ability to collaborate effectively with sales, client services, data, analytics, and product teams to drive measurable business impact. Your communication skills must be exceptional, allowing you to distill complex topics into clear, actionable narratives for diverse audiences.

Practical Information

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Location: Canada

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Compensation: $140,000 to $170,000 USD annually

• StackAdapt Marketing Platform: The core tool for attribution, analytics, reporting, optimization insights, and data-driven performance measurement.

Please confirm final details on the official application page.

What you'll do

• Meet the bar Practical notes