Senior Email & Lifecycle Marketing Manager

About the role

StackAdapt is seeking a strategic, execution-oriented Senior Email & Lifecycle Marketing Manager to own and evolve how we engage prospects and customers across every stage of their journey. You will architect StackAdapt's scalable lifecycle infrastructure - from nurture architecture to automation, segmentation, and multi-touch engagement programs. In this role, you will have direct impact on our funnel conversion rates and pipeline generation, working at the intersection of strategy, data, and creative execution to move the right audiences through the funnel at the right time. You will partner closely with Performance Marketing, Integrated Marketing, EMEA/APAC Marketing, Marketing Operations, and Product Marketing to ensure lifecycle programs hit pipeline goals, messaging aligns with our core identity, and automation integrates with our CRM and Data Hub. This is an individual contributor role reporting to the Director of Performance Marketing, and you will be responsible for designing and executing end-to-end global lifecycle marketing programs. As we scale our go-to-market motion, your work will be central to how we deploy email as a primary channel for brand growth and revenue generation. StackAdapt is a Remote First company, and we are open to candidates located anywhere in Canada for this position.

Key facts

What you'll do

Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value.

Own the global promotional send calendar, audience segmentation, and frequency management to increase engagement across prospect and customer segments and protect deliverability.

Build and manage marketing automation architecture - including segmentation logic, trigger-based workflows, and behavioral engagement programs to increase Lead-to-MQL conversion.

Write and edit high-converting email copy and own creative execution for promotional sends, bringing deep expertise in email copywriting, formats, layout, and design to every campaign.

Own email channel strategy and performance, deploying rigorous A/B testing frameworks and deliverability optimizations to ensure continuous program and audience feedback improvements.

Own email and lifecycle program reporting, building dashboards that track channel health to translate campaign data into clear, actionable insights for cross-functional stakeholders.

Develop and maintain audience segmentation models that enable personalized, relevant communication at scale across prospect and customer databases.

Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to align lifecycle programs to pipeline targets and campaign calendars.

Establish testing roadmaps for lifecycle journeys, defining success metrics, hypotheses, and iteration plans to systematically improve conversion outcomes.

Champion data-informed creative decisions by analyzing engagement patterns, content performance, and subscriber behavior to refine future program designs.

Lead cross-functional reviews of lifecycle assets, aligning stakeholders on standards, best practices, and governance for scalable execution.

Identify opportunities to integrate third-party tools and data sources that enhance personalization, automation, and insight within the email and lifecycle ecosystem.

Champion the adoption of privacy-compliant practices and deliverability standards to ensure sustainable growth across all audience segments.

Drive continuous improvement by documenting playbooks, templates, and learnings to enable replication of success across teams and future hires.

Requirements

Proven expertise in lifecycle marketing, email marketing strategy, and marketing automation - with a track record of building programs that measurably improve funnel conversion.

Expert-level email copywriting and creative judgment, with hands-on command of email formats, layout, responsive design, and rendering best practices across clients and devices.

Prior working experience with marketing automation platforms (e.g., HubSpot, Marketo, or equivalent) and CRM systems, including building complex workflow logic and audience segmentation.

Strong analytical mindset the ability to independently deep dive into program performance and derive insights from campaign data, translate findings into optimizations, and communicate performance to stakeholders.

Experience managing high-volume email programs in a fast-paced, remote environment, balancing multiple priorities and deadlines with disciplined execution.

Solid understanding of email deliverability, authentication protocols, and anti-spam regulations relevant to global B2B marketing.

Comfort working with data sets and dashboards, and fluency in interpreting engagement metrics to guide strategic decisions.

Strong collaboration skills, with the ability to influence cross-functional partners and align on shared growth objectives.