Senior Programmatic Account Manager
Job description
About the role
The role centers on steering post-sales client relationships and platform adoption for a portfolio of strategic clients. Success is measured through campaign performance, account expansion, and retention within a multi-channel environment. You will own the end-to-end relationship with key accounts, ensuring their outcomes are aligned with their business objectives. This position requires a consultative mindset to translate complex platform capabilities into clear, actionable strategies for clients. You will act as a trusted advisor, guiding clients through the nuances of programmatic media to maximize their return on investment. The work is dynamic, requiring a proactive approach to identify risks and opportunities before they escalate or are realized. You will leverage deep product knowledge to drive user adoption and ensure stakeholders see tangible value from their partnership. Ultimately, you are responsible for building long-term loyalty and positioning StackAdapt as the central platform for their media growth.
Key facts
What you'll do
Manage a portfolio of strategic clients as the primary point of contact, overseeing day-to-day interactions and long-term health.
Lead post-sales strategy by developing and executing plans that focus on user adoption, campaign management, and account expansion.
Build multi-threaded relationships across client and agency seniority levels to align expectations, secure buy-in, and drive joint outcomes.
Champion quarterly business reviews, performance presentations, and client education sessions to maintain momentum and clarity.
Uncover growth opportunities by identifying upsell and cross-sell options through a disciplined, consultative selling approach.
Monitor client business changes such as funding rounds, acquisitions, or leadership shifts to reveal and act on new expansion areas.
Own the renewal process while pursuing quarter-over-quarter growth across the client base, ensuring retention and expansion targets are met.
Utilize analytical skills to translate complex performance data into clear insights and recommendations for stakeholders.
Demonstrate strong project management, prioritization, and communication skills to manage multiple initiatives and deadlines.
Willingness to travel approximately 20% to attend client meetings, industry events, and off-sites that strengthen relationships.
Requirements
6+ years of experience in programmatic media buying, client success, or account management are required to ensure you can operate at this level of complexity.
Demonstrated expertise in campaign optimization and performance strategy within DSPs or agency environments must be shown through tangible results.
A solid understanding of the digital advertising ecosystem and Holdco organizational structures is necessary to navigate client decision-making.
Analytical capability to translate performance data into clear insights is essential for guiding clients toward informed decisions.
Project management, prioritization, and communication skills must be strong and effective to handle multi-stakeholder engagements.
Willingness to travel approximately 20% is required for client meetings and industry events that support relationship growth.
A Bachelor's degree is required as a baseline for the strategic nature of this role and the topics discussed with clients.
6+ years of tenure is expected to ensure you have the depth of experience needed to mentor and advise senior stakeholders.
Practical notes
This role operates in a Sydney-based environment and may involve travel, requiring flexibility to work within the local market context.
Benefits and specific tools can vary by country and employment type, and details should be confirmed during the hiring process.
Typical interview steps for this senior role include a role play, a discovery call simulation, and a presentation to assess real-world capabilities.
Sales hiring often includes a pitch to a panel or handling a tough objection to evaluate how you think under pressure.
Behavioral questions will focus on past quota attainment and deal history to understand your pattern of success.
Energy and preparation are highly valued, as interviewers often simulate the job in the interview itself, such as running a short discovery call or demo.
Practicing your own sales pitch out loud is recommended to ensure clarity, confidence, and conciseness during the process.
Good to know
The role focuses on digital advertising strategy and account growth in a programmatic context, aligning with StackAdapt's platform strengths.
Common tools such as Google Analytics and tag management platforms are used for measurement and optimization to support data-driven decisions.
The position operates within a data-driven, performance-focused marketing environment where insights drive action.
You will work closely with internal teams to ensure alignment between sales, product, and customer success initiatives.
The role requires resilience and adaptability in a fast-paced environment where priorities can shift based on client needs.
You will be expected to contribute to the broader sales motion by sharing insights that can influence product development and positioning.
Collaboration with solutions engineering and implementation teams is often necessary to address complex client requirements.
Questions to ask
Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year.
Asking what past hires did well is a strong final question that can provide insight into the behaviors that lead to success in this position.
Keep the list short and pick the questions that matter most to you to ensure the conversation is productive and relevant.
Career growth
Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles, offering a clear progression path.
Some sellers move into partnerships, account management, or revenue operations, expanding the scope of their impact within the organization.
Compensation typically mixes a base with commission tied to results, creating a direct link between effort and reward.
High performers in sales typically move into larger accounts, team leadership, or sales operations, reflecting the trust placed in their capabilities.
Quota history and references carry the most weight in promotion, underscoring the importance of consistent performance and professional reputation.
This role provides an opportunity to build a career in a high-growth sector, leveraging your experience to influence the future of digital advertising.