Growth Marketing Manager, Integrated Campaigns

About the role

The role plans and executes multi-channel campaigns while owning end-to-end virtual events to generate pipeline and raise brand awareness. Collaboration across product, content, and sales teams ensures campaigns align with go-to-market priorities in a remote-first Canadian setup. You will own the full campaign lifecycle from initial brief to post-mortem, translating business objectives into coherent audience strategies. This position acts as the central operator for integrated campaigns, bridging data, creativity, and execution across remote teams. You will standardize playbooks for event and campaign workflows to ensure consistency and scalability. The role requires proactive risk identification and rapid iteration to protect campaign momentum and meet ambitious targets. You will mentor junior marketers on best practices for testing, measurement, and channel optimization. Ultimately, you are accountable for delivering predictable, high-quality growth outcomes through disciplined experimentation and cross-functional leadership.

Key facts

What you'll do

Teams coordinate audience targeting and timing to advance these campaigns.

Event operations deliver consistent, high-value experiences that reinforce brand authority and generate qualified interest.

Project management tracks timelines, dependencies, and expectations so stakeholders maintain steady progress.

Post-campaign analyses deliver actionable recommendations based on observed results to guide future tests and optimizations.

Trusted relationships with Product Marketing, Content, Sales, and Digital teams strengthen collaboration and clarify shared objectives. Cross-functional communication removes blockers that could interrupt campaign flow.

You configure technology, coordinate speakers, and manage attendee experience to ensure smooth execution of virtual events.

You analyze campaign and event performance using tools such as HubSpot, HockeyStack, or similar, with insights tied to pipeline and revenue outcomes.

You balance strategic thinking with executional excellence in a fast-paced, remote-first environment by setting priorities and managing trade-offs.

You maintain campaign delivery within agreed timelines and defined scope, avoiding constant rework through early dependency management.

You complete post-campaign analysis at 100%, capturing learnings and translating them into clear recommendations for subsequent initiatives.

You run experiments on a weekly basis, measuring results closely and doubling down on what performs across channels.

You own end-to-end virtual events, handling run-of-show documentation, technology setup, and live operations to protect attendee experience.

You communicate clearly and concisely, tailoring messages for executives, stakeholders, and technical partners across distributed teams.

Requirements

3 5 years of B2B, AdTech, SaaS, or Martech experience with integrated campaigns from planning through performance analysis. Candidates demonstrate a clear history of managing complex initiatives that span multiple channels and stakeholders.

Hands-on experience managing live virtual events and webinars using platforms such as BigMarker or ON24, including full run-of-show and live operations ownership. You configure technology, coordinate speakers, and manage attendee experience to ensure smooth execution.

Strong project management, stakeholder alignment, and cross-functional communication skills enable efficient coordination across distributed teams. Written and verbal communication is clear, concise, and tailored to different audiences.

Proficiency in analyzing campaign and event performance using tools such as HubSpot, HockeyStack, or similar, with insights tied to pipeline and revenue outcomes. Data guides decisions on audience targeting, creative testing, and channel allocation.

Ability to balance strategic thinking with executional excellence in a fast-paced, remote-first environment. Priorities are set, trade-offs are managed, and quality is maintained while meeting aggressive timelines.

Campaign delivery meets agreed timelines and stays within defined scope without requiring constant rework. Dependencies are identified early and managed in collaboration with partners.

Post-campaign analysis completion is maintained at 100%, ensuring every initiative is reviewed and learnings are captured. Reports include performance against objectives, key insights, and recommended next steps.

Bachelor's degree or equivalent practical experience in marketing, business, or a related field.

Minimum 5 years of progressively responsible experience in marketing roles focused on B2B, AdTech, SaaS, or Martech environments.

Demonstrated ability to manage multiple concurrent projects and stakeholders while maintaining clear documentation and follow-through.

Experience working in a remote-first organization with strong written communication and asynchronous collaboration skills.

Comfort with data-driven decision making, using quantitative insights to justify strategic choices and optimize performance.

Willingness to test, measure, and iterate quickly, applying learnings from past campaigns to future program improvements.

Nice to have

Practical experience with programmatic advertising and digital marketing channels such as search, display, video, and social. Familiarity with audience targeting, bidding strategies, and measurement frameworks in these channels is beneficial.

Skills & tools

Data analysis, campaign automation, virtual event platforms, cross-functional project coordination, and G2 review management support day-to-day responsibilities.

Practical notes

This role operates within a remote-first company open to candidates across Canada. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role focuses on planning, executing, and analyzing multi-channel campaigns in a data-driven environment. Core tools may include virtual event platforms, campaign automation systems, and performance dashboards. Success depends on clear ownership, cross-functional alignment, and consistent reporting. The position balances strategic planning with hands-on execution under fast-paced conditions.