Senior Product Manager, Acquisitions
Job description
About the role
You own the end-to-end acquisition strategy for SpotHero, guiding new drivers from first discovery to sustained usage. This position requires hands-on leadership across research, execution, and measurement of high-use experiments. You will convert ambiguous market signals into concrete product actions that expand our driver base. You are responsible for defining the long-term vision that dictates how we attract and retain drivers in a competitive landscape. The role demands close collaboration with cross-functional partners to ensure marketing efforts are grounded in a robust product foundation. You will translate complex data sets into actionable hypotheses that drive measurable growth outcomes. Success in this position means you can balance strategic thinking with meticulous execution across the entire funnel. You will act as the primary owner for understanding driver motivations and translating them into optimized acquisition experiences.
Key facts
What you will do
Lead the development of a three to five year acquisition strategy that advances SpotHero's current offerings into new opportunities.
You own the full acquisition funnel, optimizing touchpoints that turn first impressions into first bookings.
Design and run experiments on landing pages and search funnel experiences to improve conversion of visitors into registered users.
Map the end-to-end driver journey to identify friction points and opportunities within search, booking, and post-booking flows.
Champion search and AEO initiatives that align content with driver intent and market demand patterns.
Collaborate with partner organizations on white label and co-branded solutions to extend SpotHero reach through distributed landing pages and widgets.
Guide product discovery for new acquisition concepts, running rapid prototyping and user validation before handing off to dedicated delivery teams.
Synthesize qualitative and quantitative research into clear narratives that align engineering and stakeholders on priorities.
Define success metrics and monitor funnel performance to enable continuous, data-informed optimization.
Execute tests on pricing experiments and promotional structures to understand elasticity and impact on conversion within the acquisition context.
Champion improvements to the onboarding experience for newly registered users to ensure they recognize value immediately.
Analyze competitor acquisition tactics and market positioning to identify gaps and opportunities for differentiation.
Drive alignment between marketing creatives and product capabilities to ensure accurate messaging and user expectations.
Partner with data teams to ensure instrumentation is robust, allowing for precise measurement of campaign and product performance.
Requirements
Bring three to five years of experience managing product initiatives focused on acquisition and growth.
Demonstrate experience managing complexity within a two-sided marketplace.
Show a track record of using research methods to validate ideas before major investments.
Comfortably make decisions despite incomplete information while managing risk prudently.
Possess strong written and verbal communication skills to influence cross-functional teams.
Have a history of working with analytics tools to derive insights and inform product decisions.
Be willing to travel occasionally to engage with partners and conduct user research in key markets.
Nice to have
Hands-on experience with SEO, AEO, and search funnel optimization.
Skills and tools
Product management; roadmaps; discovery; experiments; SEO; AEO; analytics; Figma; Google docs; Jira; Confluence; Amplitude.
About our team
At SpotHero, teams work together to empower people to get everywhere more easily. The company is rapidly growing with a mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app or website to reserve convenient, affordable parking in advance, on-the-go, or through connected cars. Parking companies rely on SpotHero to reach new customers while optimizing their operations. The organization connects drivers and parking operators with current technology, delivering value to both sides of this evolving marketplace. SpotHero continues to pursue new initiatives; refer to official company channels for recent announcements.
What you'll do
An online reservation platform connects drivers with parking options. Users secure and pay for spots in lots, garages, and valet locations. Service spans more than 300 cities across the United States and Canada. Operations are managed from Chicago, Illinois. Booking is possible through mobile applications and the web portal. The system provides a marketplace for parking needs using digital access. Direct communication between drivers and parking providers is facilitated by the platform.