Lead Product Adoption Strategist, Mid-Market

About the role

You will spearhead the expansion of Reddit Ads adoption among North American Mid-Market advertisers by orchestrating end-to-end product engagement strategies. This role owns the design and execution of initiatives that drive awareness, activation, and retention of priority products within your assigned verticals. You will act as the primary bridge between the advertiser community and Reddit's internal Product, PMM, and Sales organizations to close feedback loops. Your work will directly influence revenue growth by converting product features into tangible advertiser outcomes and performance gains. You will analyze adoption patterns, identify friction points, and iterate on go-to-market approaches to maximize scalability. Collaboration with cross-functional partners will ensure that product rollouts are data-informed and aligned with advertiser success metrics. Ultimately, you will own the narrative of Reddit Ads as a catalyst for business growth and measurable return on investment for the mid-market segment.

Key facts

What you'll do

• Drive end-to-end adoption programs for priority Reddit Ads products within North American Mid-Market segments, aligning with performance and revenue objectives outlined in the product launch framework.
• Partner with Sales to identify, qualify, and activate high-value opportunities, integrating Reddit's priority ad products into media strategies and campaign workflows.
• Conduct deep vertical analysis to uncover behavioral trends, content performance patterns, and advertiser intent signals, translating findings into scalable adoption tactics.
• Synthesize complex market insights and adoption data into clear, actionable recommendations for Sales, Product Marketing Management (PMM), and Product teams.
• Enable the Sales organization with dynamic playbooks, battle cards, and training modules that sharpen commercial conversations and objection handling for Reddit Ads solutions.
• Champion advertiser feedback across Reddit's PMM and Product organizations to influence product roadmap priorities and feature enhancements, ensuring feedback loops are actionable.
• Build and maintain strategic relationships with key advertisers and agencies to secure expansion, upsell opportunities, and long-term retention.
• Leverage data dashboards and performance metrics to track adoption health, forecast revenue impact, and refine activation strategies in near real time.
• Collaborate with RSA and Strategy teams to align product adoption initiatives with broader revenue objectives, market positioning, and growth levers.
• Act as the primary point of contact for advertisers during onboarding, ensuring smooth activation and sustained engagement with Reddit Ads through structured onboarding workflows.
• Translate product features into compelling business outcomes that demonstrate clear value to mid-market decision-makers using case-based evidence and performance benchmarks.
• Continuously iterate on adoption frameworks, drawing from win/loss analyses, customer success stories, and cohort analysis to strengthen future programs and playbooks.

Requirements

• Demonstrate a proven track record of scaling product adoption programs within a SaaS or advertising technology environment, with measurable impact on activation and retention metrics.
• Show expertise in managing complex stakeholder relationships across Sales, Product, and Marketing organizations, aligning priorities and enabling coordinated execution.
• Have a strong history of translating technical product capabilities into business value propositions for enterprise and mid-market customers, using clear, evidence-based messaging.
• Bring experience in analyzing large data sets to derive insights that inform strategic decisions, prioritize initiatives, and quantify opportunity size for Reddit Ads solutions.
• Exhibit exceptional written and verbal communication skills, with the ability to tailor messaging for diverse audiences, including executives, media strategists, and campaign managers.
• Operate comfortably in a fast-paced, ambiguous environment while maintaining rigorous prioritization, ownership, and execution against adoption KPIs.
• Possess a deep understanding of digital advertising products, buyer journeys, and conversion optimization principles specific to performance-driven advertising models.
• Hold a bachelor's degree or equivalent practical experience that demonstrates your ability to succeed in this role, supported by relevant professional achievements in product adoption or growth.

Nice to have

• Experience with Reddit's advertising platform and prior work in a community-driven media environment, including familiarity with Reddit's content and community dynamics.
• Background in vertical markets such as retail, gaming, entertainment, or e-commerce, with examples of programs you have scaled in these segments.
• Familiarity with sales enablement platforms, content management systems, and marketing automation tools used to manage adoption programs and track engagement.