Country Lead, Business Marketing, UK

About the role

Reddit is seeking an experienced and dynamic Country Lead for Business Marketing in the UK to own and deliver the advertiser marketing strategy in support of growing one of our most important international markets. In this role, you will shape how Reddit shows up to advertisers in the UK by defining the local market narrative and identifying key growth opportunities. You will partner closely with UK Sales leadership and the Agency Marketing Lead to build integrated marketing programmes that drive acquisition, growth, and retention. This is a broad, commercially focused role for a marketer who enjoys connecting strategy with execution and turning market insight into action. You will develop and deliver an annual UK marketing plan aligned with local business priorities and leverage Reddit's global resources to support revenue ambitions.

Key facts

What you'll do

Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities.

Define a compelling UK market narrative and value proposition for Reddit, translating global positioning into locally relevant programmes.

Partner with Sales leadership and Revenue Strategy & Operations teams to prioritise audiences, categories, and opportunities using a data-backed approach.

Share and scale successful UK programmes and learnings with regional and global teams to influence broader international growth.

Develop integrated, full-funnel marketing programmes that support customer acquisition, growth, and retention across Reddit's UK advertiser base.

Build demand-generation programmes across channels such as events, digital campaigns, partnerships, content, and account-based marketing.

Work closely with Sales and Marketing Operations to ensure leads are effectively captured, nurtured, and measured using performance insights.

Develop the messaging and marketing assets needed to support UK pipeline-generation campaigns and sales activation.

Stay close to developments across the UK advertising and media landscape, including competitor activity, category trends, advertiser needs, and emerging opportunities.

Translate market intelligence into actionable insights for marketing strategy, sales programmes, messaging, and content.

Partner with Reddit's Insights teams to develop UK-specific research, data, and thought leadership that strengthens our position with advertisers.

Collaborate with regional and global marketing specialists across Agency Marketing, Product Marketing, Insights, Marketing Operations, Communications, and other functions.

Own the end-to-end planning, execution, and optimization of UK B2B marketing initiatives against clear business outcomes.

Champion a culture of experimentation, using test-and-learn cycles to refine programmes and maximize impact.

Act as the primary marketing lead for UK direct advertisers, ensuring alignment with local business goals and global standards.

Drive measurable business results by connecting marketing activities to pipeline, conversion, and retention metrics.

Requirements

Bring a proven track record of developing and executing B2B marketing strategies in a complex, fast-paced environment.

Demonstrate strong commercial acumen with the ability to translate business priorities into integrated marketing plans.

Have extensive experience managing cross-functional partnerships and influencing stakeholders at all levels.

Showcase a data-driven mindset, using insights to prioritise opportunities and measure marketing impact.

Possess excellent written and verbal communication skills, with the ability to present to senior audiences.

Be comfortable operating autonomously in a matrixed organisation while maintaining clear ownership of results.

Have a deep understanding of the UK advertising and media landscape, including key trends and competitor activity.

Be willing to travel within the UK and internationally as required to support Reddit's business and marketing objectives.

Nice to have

Experience working with agency holding companies and managing multi-agency portfolios.

Background in technology, SaaS, or digital platforms.

Knowledge of Reddit's advertiser ecosystem and community-driven marketing approaches.

Experience in demand generation through events, digital campaigns, and content marketing.

Practical notes

This role is based in London, United Kingdom, and requires availability for travel within the UK and internationally. Candidates must be eligible to work in the UK without sponsorship. The position involves frequent collaboration with global and regional teams, requiring adaptability and strong operational discipline.