Sales Manager, Mid-Market

About the role

Reddit is a community of communities built on shared interests, passion, and trust, and it is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about, and with 100,000+ active communities and approximately 130 million daily active unique visitors, it stands as one of the internet's largest sources of information. The individual in this role will define the sales strategy and tactics for the Mid-Market segment in the UK, implementing a comprehensive plan to drive revenue growth from services clients. They will build and nurture a strong sales culture, leading their team to exceed established revenue targets while role modeling Challenger sales principles and rigorous sales methodologies. This leader will leverage deep industry knowledge and relationships with key decision-makers to support the team's sales efforts and represent Reddit in the UK market at prominent industry events. They will also partner with Marketing to drive new product launches and communications, reinforcing Reddit's position as a leader among challenger brands.

Key facts

What you'll do

Define the playbook and set the sales strategy and tactics for your market to drive revenue growth from Mid-Market Services clients in the UK.

Build a strong sales culture that leads your team to exceed established revenue targets and consistently demonstrates Challenger sales rigor.

Leverage industry knowledge and established relationships with key decision-makers to support your team's sales efforts and unlock complex opportunities.

Stay up-to-date with evolving industry trends, market dynamics, and the competitive landscape to identify new opportunities and ensure the team delivers the highest impact.

Partner with Marketing to drive new product launches, refine marketing communications, and further establish Reddit as a leader amongst challenger brands in the digital space.

Collaborate with Sales Ops and Finance to develop financial and operating targets, ensuring alignment with the broader strategic plan and revenue objectives.

Represent Reddit in the UK market by speaking at key industry events and serving as a visible thought leader for the organization.

Lead on broader EMEA Mid-Market projects to identify opportunities for acceleration and jointly build scalable processes that can be replicated across regions.

Champion Reddit's culture and values while building a high-performing, collaborative, and resilient sales organization in Europe.

Act as a strategic advisor to both internal stakeholders and external partners, aligning Reddit's solutions with client business objectives.

Provide mentorship, guidance, and coaching to sellers, helping them navigate ambiguity and achieve consistent performance in a dynamic market.

Analyze pipeline and performance data to refine sales approaches, optimize conversion rates, and maximize revenue across the Mid-Market segment.

Develop and maintain strong executive-level relationships that position Reddit as a trusted, long-term partner for brands and agencies.

Drive adoption of Reddit's unique community-driven insights, translating platform strengths into compelling value propositions for clients.

Ensure all sales activities and messaging reflect Reddit's core values of authenticity, openness, and trust within the UK market.

Requirements

10+ years of experience in digital media sales, with a proven track record of navigating complex client environments.

Minimum 2 years of sales management experience, demonstrating the ability to lead, coach, and develop high-performing teams.

Experience with direct advertiser sales, including negotiations and the management of strategic partnerships with key accounts.

Proven experience upleveling sales partnerships by successfully accessing C-level client stakeholders and influencing executive decision-making.

Expertise in showcasing industry-wide leadership ability through published content, speaking engagements, or recognized achievements.

Excellent communication skills, both written and verbal, with the ability to tailor messaging for diverse audiences.

Strong analytical and problem-solving ability, with comfort using data to inform decisions and drive outcomes.

Demonstrated career progression in prior roles, highlighting increasing responsibility and measurable impact in previous positions.

Ability to operate effectively in a fast-paced, dynamic environment while managing multiple priorities and deadlines.

Commitment to upholding Reddit's values of authenticity, community, and trust in all client and team interactions.

Capacity to travel regionally within the UK and EMEA for client meetings, industry events, and team engagements as required.

Willingness to collaborate closely with cross-functional teams, including Product, Marketing, Finance, and Sales Operations.

Understanding of the digital advertising landscape and the unique role of community platforms in driving brand engagement.

Readiness to embrace ambiguity and lead initiatives where processes and precedents are still being defined.

Practical notes

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