Senior Lifecycle Marketing Manager

About the role

As the Senior Lifecycle Marketing Manager at Nex Health, you will play a pivotal role in shaping and executing our marketing strategies aimed at enhancing customer engagement and retention. You will be responsible for developing comprehensive lifecycle marketing campaigns that resonate with our target audience, ultimately driving growth and customer satisfaction. This position requires a blend of analytical thinking and creative problem-solving, as you will analyze customer behavior and preferences to tailor your marketing efforts effectively. You will collaborate closely with cross-functional teams to ensure alignment and consistency in messaging across all channels.

Key facts

What you'll do

• Design, implement, and optimize lifecycle marketing campaigns that nurture leads and retain existing customers through various channels such as email, SMS, and social media.
• Analyze customer data and insights to identify trends and opportunities for targeted marketing efforts, ensuring campaigns are data-driven and effective.
• Collaborate with the product and sales teams to create compelling content that aligns with customer needs and showcases the value of Nex Health's solutions.
• Develop and maintain customer segmentation strategies to tailor communication and offers based on user behavior and demographics.
• Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement.
• Lead A/B testing initiatives to optimize messaging and creative elements within campaigns, ensuring maximum engagement and conversion rates.
• Manage the marketing automation platform to streamline campaign execution and enhance customer journeys through personalized experiences.
• Create and oversee the production of engaging marketing materials, including email templates, landing pages, and promotional content.
• Foster relationships with external partners and vendors to enhance marketing initiatives and expand outreach efforts.
• Stay updated on industry trends and best practices in lifecycle marketing, leveraging this knowledge to innovate and improve marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in lifecycle marketing, digital marketing, or a similar role, preferably within the SaaS or healthcare technology sectors.
• Proven track record of successfully managing and executing multi-channel marketing campaigns that drive customer engagement and retention.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
• Experience with marketing automation tools and CRM systems, with a preference for familiarity with platforms such as HubSpot, Marketo, or Salesforce.
• Excellent written and verbal communication skills, with a knack for crafting compelling messages that resonate with diverse audiences.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines.
• Strong attention to detail and a commitment to delivering high-quality work that aligns with brand standards.

Nice to have

• Experience in the healthcare or dental technology industry, with an understanding of the unique challenges and opportunities within this space.
• Familiarity with SEO best practices and digital marketing strategies to enhance online visibility and lead generation.
• Knowledge of data privacy regulations and compliance issues relevant to marketing practices.
• Proficiency in graphic design or familiarity with design tools such as Adobe Creative Suite or Canva to create visually appealing marketing materials.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Data analytics tools (e.g., Google Analytics, Tableau)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• A/B testing and optimization techniques
• Content management systems (CMS) for website updates and landing page creation

Practical notes

• This position is based in the United States and requires a full-time commitment, with standard working hours.
• You may be expected to travel occasionally for team meetings, conferences, or industry events, depending on business needs.
• Nex Health offers a competitive salary range for this role, commensurate with experience, along with comprehensive benefits including health insurance, retirement plans, and paid time off.
• Visa sponsorship is not available for this position; candidates must have the legal right to work in the United States.

Join Nex Health and be part of a dynamic team dedicated to transforming patient engagement in the healthcare sector. If you are passionate about lifecycle marketing and eager to make a significant impact, we encourage you to apply for this exciting opportunity.