Senior Product Marketing Manager

About the role

As a Senior Product Marketing Manager at Nex Health, you will play a pivotal role in shaping the marketing strategies for our innovative healthcare technology solutions. This position involves collaborating closely with cross-functional teams to develop and execute marketing initiatives that resonate with our target audience. You will be responsible for driving product positioning, messaging, and go-to-market strategies, ensuring that our offerings meet the evolving needs of healthcare providers and their patients.

Key facts

What you'll do

• Develop and implement comprehensive product marketing strategies that align with Nex Health's business goals and market demands.
• Conduct in-depth market research to identify customer needs, competitive landscape, and emerging trends in the healthcare technology sector.
• Collaborate with product management to define product positioning and messaging that effectively communicates the value of our solutions.
• Create compelling marketing collateral, including product datasheets, case studies, and presentations, to support sales efforts and customer engagement.
• Lead the planning and execution of product launches, ensuring all stakeholders are aligned and prepared for successful market entry.
• Work closely with the sales team to provide training and resources that enhance their understanding of product features and benefits.
• Analyze marketing performance metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
• Foster relationships with key industry influencers and partners to enhance brand visibility and credibility in the market.
• Stay informed about industry regulations and compliance requirements to ensure marketing materials adhere to legal standards.
• Participate in industry events and conferences to represent Nex Health and engage with potential customers and partners.
• Collaborate with the customer success team to gather feedback and insights that inform product enhancements and marketing strategies.
• Drive initiatives that promote customer engagement and retention through targeted marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• A minimum of 5 years of experience in product marketing, preferably within the healthcare technology sector.
• Proven track record of successfully launching and marketing technology products.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
• Excellent written and verbal communication skills, with a knack for crafting compelling narratives.
• Experience working with cross-functional teams, including product management, sales, and customer success.
• Familiarity with digital marketing channels and tools, including SEO, content marketing, and social media.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong interpersonal skills and the ability to build relationships with internal and external stakeholders.
• Knowledge of healthcare regulations and compliance is a plus.

Nice to have

• Experience in a startup environment or fast-growing company.
• Familiarity with marketing automation tools and CRM systems.
• Understanding of user experience (UX) principles and customer journey mapping.
• Previous experience in B2B marketing strategies.
• Passion for healthcare innovation and improving patient experiences.

Skills & tools

• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
• Familiarity with design tools such as Adobe Creative Suite or Canva for creating marketing materials.
• Knowledge of content management systems (CMS) and website optimization techniques.
• Strong project management skills, with experience using tools like Asana or Trello.

Practical notes

• This position is based in San Francisco, California, and may require occasional travel for industry events and conferences.
• The salary for this role is competitive and commensurate with experience, along with a comprehensive benefits package.
• Nex Health is committed to fostering a diverse and inclusive workplace, and we encourage applicants from all backgrounds to apply.
• Candidates must be authorized to work in the United States; visa sponsorship is not available for this position.

Join Nex Health and be part of a team that is transforming the healthcare landscape through innovative technology solutions. If you are passionate about product marketing and eager to make a meaningful impact in the healthcare industry, we would love to hear from you!