Lifecycle Marketing Manager

About the role

Mixpanel is hiring a Lifecycle Marketing Manager to join their growing team in San Francisco. This role focuses on managing marketing campaigns that guide users through different stages of their journey with the product, from initial sign-up through long-term active usage. The manager will work closely with cross-functional teams to improve user retention, activation, and overall engagement using data-driven strategies and automation. The position operates in a hybrid format, requiring time spent both in the San Francisco office and working from home on designated days, and the manager plays a critical part in ensuring every user interaction moves toward long-term product adoption.

Key facts

What you'll do

Design and execute email campaigns that nurture users from sign-up through long-term retention and advocacy

Develop automated messaging sequences triggered by specific user behavior events within the Mixpanel product

Collaborate with product teams to identify key moments in the user lifecycle that drive meaningful value

Analyze campaign performance data to optimize open rates, click-through rates, and overall conversion metrics

Segment audiences based on usage patterns, demographics, and engagement levels to personalize messaging at scale

Create compelling content and copy tailored to different stages of the customer journey and funnel

Coordinate with design and engineering teams to implement tracking, personalization features, and campaign infrastructure

Manage A/B testing frameworks to systematically improve campaign effectiveness across multiple communication channels

Report on lifecycle marketing metrics and present actionable insights to leadership and cross-functional stakeholders

Maintain and evolve the marketing automation infrastructure that supports all user communication and outreach

Build onboarding email series that help new users understand and adopt core product features quickly

Partner with the sales team to create nurture campaigns for leads in the middle of the funnel

Monitor deliverability and inbox placement rates to ensure campaigns reach users effectively

Evaluate and refine customer journey maps to identify gaps and improvement opportunities in the lifecycle

Requirements

Experience managing lifecycle or email marketing campaigns in a B2B SaaS environment for at least three years

Demonstrated familiarity with marketing automation platforms and audience segmentation strategies in a professional setting

Strong analytical skills with the ability to interpret campaign data and derive actionable improvement recommendations

Excellent written and verbal communication skills for crafting compelling, clear, and effective user-facing messages

Ability to work cross-functionally with product, engineering, and design teams in a fast-paced environment

Solid understanding of product analytics concepts and user behavior patterns that inform marketing decisions

Track record of improving user retention or activation metrics through targeted and well-executed campaigns

Bachelor's degree or equivalent practical experience in marketing, communications, or a related discipline

Nice to have

Experience working at a product analytics or data-driven software company is highly valuable for this role

Knowledge of SQL or basic data querying for campaign analysis and reporting purposes is a plus

Prior hands-on experience with Mixpanel or comparable product analytics platforms is strongly preferred by the team

Experience managing marketing campaigns across multiple channels including push notifications and in-app messages is beneficial

Understanding of CRM systems and customer lifecycle marketing frameworks is a strong advantage

Skills & tools

Marketing automation platforms such as Braze, Iterable, or similar tools for campaign execution

Solid proficiency in email marketing and campaign management software for daily operations

Proficiency in data analysis and audience segmentation techniques for marketing optimization

Experience with A/B testing and experimentation methodologies for ongoing campaign improvement

Working knowledge of product analytics and user behavior tracking concepts and frameworks

Strong copywriting and content creation skills for digital marketing channels and formats

Familiarity with customer relationship management and user database platforms for campaign targeting

Practical notes

This is a hybrid role based in San Francisco with a mix of in-office and remote work days each week

The position reports directly to the marketing leadership team at Mixpanel in San Francisco

Candidates should expect to collaborate with cross-functional teams including product, engineering, design, and sales on a regular basis

The work involves both strategic planning and hands-on campaign execution with a focus on measurable outcomes and growth

Mixpanel is headquartered in San Francisco and maintains a collaborative office environment for hybrid team members