Senior Partner Marketing Manager

About the role

You will set investment priorities and align programs with sales objectives while representing regional needs to the global function.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Co-marketing direction for the North America partner ecosystem is defined, prioritizing partners and programs by pipeline potential and sales priorities to guide investment.

Joint programs with partners, such as webinars, launches, content, and campaigns, are planned and executed to generate shared pipeline and growth outcomes.

The partner marketing calendar is synchronized with sales priorities and the broader North America campaign cadence to ensure coherent timing and messaging.

Partner marketing reporting is owned, key performance indicators are defined, partner-sourced and partner-influenced pipeline is measured, and programs are adjusted based on results to guide continuous optimization.

Requirements

Demonstrated experience building co-marketing programs with technology partners and enabling channel or reseller partners in B2B SaaS, showing a history of successful execution.

A track record of leading complex, cross-functional programs from idea to measurable pipeline impact, managing end-to-end ownership and accountability.

Exercised judgment to prioritize partner relationships and programs, clearly communicating decisions to stakeholders and justifying choices by potential return and fit.

Proven effectiveness inside a matrixed, global marketing organization, localizing programs for a region while feeding insights back to the global team to bridge regional and global needs.

Demonstrated strong relationship-building instincts with external partners and internal stakeholders across sales, partnerships, and marketing, cultivating durable, trust-based connections.

A data-driven approach to proving impact is applied, with comfort discussing partner-sourced and partner-influenced pipeline, using metrics to validate outcomes.

Clear writing and creation of partner-facing assets, including co-branded materials, is performed, with messages tailored to audience needs and expectations.

A collaborative, low-ego operating style is followed, earning trust through follow-through rather than politics, with reliability and humility shaping working relationships.

Based in or willing to work from the New York City or San Francisco hub, as flexibility supports hybrid work arrangements.

Nice to have

Experience localizing marketing programs across multiple regions or markets is brought to bear to adapt programs to local conditions.

Familiarity with product analytics, developer tools, or technical B2B products is drawn on to support partner conversations and speed alignment.

Mentoring or informally guiding regional partner marketers on programs or best practices is provided to strengthen team capability through knowledge transfer.

Established relationships with technology or channel partners in product analytics or SaaS are held to accelerate program development.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Roles focused on partner marketing often blend strategic planning with execution across distributed teams.

Proficiency with analytics platforms helps quantify program impact and guide decisions.

Strong written communication supports clear expectations and alignment with partners.

Collaboration across time zones and regions requires structured coordination practices.

Understanding of B2B SaaS sales cycles clarifies how partner efforts contribute to pipeline.