Field Marketing Manager, DACH

About the role

Mixpanel is looking for a Field Marketing Manager focused on the DACH region, which encompasses Germany, Austria, and Switzerland. This role is based in London with a hybrid work arrangement, meaning you will split your time between the London office and remote work throughout the week. You will lead marketing initiatives that drive product adoption, generate qualified pipeline, and support revenue growth across the DACH market. The position involves close collaboration with sales teams, regional partners, and Mixpanel's global marketing organization to execute campaigns tailored to local markets, and this individual contributor role works closely with the EMEA marketing team and regional sales leadership.

Key facts

What you'll do

Own the full marketing strategy for the DACH region, including planning and execution of all campaigns.

Develop and manage demand generation campaigns that produce qualified leads for the regional sales team.

Build and maintain strong relationships with key partners and resellers across Germany, Austria, and Switzerland.

Coordinate local events, webinars, and trade shows to increase product awareness and market presence.

Work closely with the sales team to create region-specific messaging and positioning for DACH buyers.

Analyze campaign performance data and optimize marketing strategies based on measurable results and insights.

Collaborate with global marketing teams to adapt worldwide campaigns for the DACH market.

Manage the regional marketing budget and ensure cost-effective allocation of all marketing spend.

Create localized content and marketing collateral tailored to the German, Austrian, and Swiss markets.

Report on regional marketing metrics and provide actionable insights to senior leadership on a regular basis.

Support product marketing efforts by gathering customer feedback and market intelligence from the DACH region and competitors.

Identify new opportunities for growth and recommend marketing programs to expand Mixpanel's presence in DACH.

Requirements

Minimum of five years of experience in field marketing or regional marketing roles within B2B.

Proven track record of successfully managing and executing marketing campaigns in the DACH region.

Strong understanding of the B2B SaaS market, product-led growth models, and marketing automation.

Excellent written and spoken German language skills are essential for the DACH market.

Strong English communication skills are required for cross-functional collaboration and global team coordination.

Experience working directly with sales teams to drive pipeline generation and revenue targets.

Ability to manage multiple projects and shifting priorities in a fast-paced, dynamic environment.

Bachelor's degree in marketing, business administration, or a related field is required.

Demonstrated experience operating in a matrixed organization with cross-functional stakeholders across time zones.

Nice to have

Prior experience with Mixpanel or a similar product analytics platform is highly valued.

Familiarity with marketing automation tools such as HubSpot, Marketo, or Pardot is beneficial.

Experience managing agency relationships or external vendors specifically within the DACH region.

Deep knowledge of German business culture and regional nuances across all three DACH countries.

Background in organizing and executing large-scale regional events or industry conferences.

Skills & tools

Campaign planning and execution across digital, email, and offline marketing channels.

Developing and implementing lead generation and demand generation strategies for regional growth.

Planning and managing events, webinars, and trade show coordination for the region.

Using marketing analytics platforms for performance reporting and data-driven decision making.

Building and maintaining partner and reseller relationship management across the DACH territory.

Creating marketing content and managing regional localization for German, Austrian, and Swiss markets.

Budget management and financial planning for regional marketing programs and initiatives.

Practical notes

This is a hybrid role requiring regular in-person presence at the London office throughout the working week.

The position reports to the EMEA marketing leadership team based at Mixpanel's London office.

Travel within the DACH region may be required periodically for events, partner meetings, and customer visits.

The role involves regular coordination across multiple time zones including the United States and other EMEA markets.

Candidates must be authorized to work in the United Kingdom or hold a valid visa for this position.

Mixpanel values diversity and encourages applicants from all backgrounds to apply for this position.

About the company

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel's AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence.