Head of GTM, Research Services

About the role

The individual in this position will act as the foundational architect for a brand-new market research service that fuses the Maze platform with deep human expertise. This role requires the hire to own the entire commercial narrative and go-to-market motion for a service that is explicitly designed as an AI-native alternative to legacy research agencies. They will operate at the intersection of product insight and revenue generation, defining how this hybrid offering is positioned, valued, and sold into the enterprise market. The hire will build the operational rhythm and strategic framework necessary to transform an internal idea into a scalable revenue stream. This is a founding commercial role where the primary responsibility is to validate the business hypothesis and establish a repeatable sales motion from scratch. Success will be measured by the ability to translate ambiguous market opportunity into concrete revenue targets and pipeline. The role demands comfort with building processes where none currently exist, using judgment and data to drive decisions in a fast-evolving environment.

Key facts

What you'll do

• Architect the end-to-end go-to-market strategy, determining the specific pricing tiers, packaging configurations, and value proposition positioning for the new research service.
• Establish a deep partnership with the Head of Market Research to ensure that service capabilities are continuously aligned with evolving buyer requirements and the trajectory of AI capabilities.
• Create and monitor a comprehensive set of performance indicators and financial forecasts to measure commercial health and guide operational adjustments.
• Develop and execute a demand generation plan that expands the pipeline by leveraging personal relationships with research buyers and active collaboration with internal sales professionals.
• Orchestrate the entire sales process, guiding complex deals from the initial discovery scoping phase through proposal development, negotiation, and final contract closure.
• Shape the external brand narrative in collaboration with the Marketing team, contributing to thought leadership content, industry event participation, and community development.
• Synthesize feedback from Product, Sales, and Research teams to iteratively refine the service roadmap, ensuring the offering remains relevant and competitive.
• Translate abstract market concepts into concrete commercial hypotheses that can be tested and validated through real-world sales interactions.
• Own the documentation of sales playbooks and strategic frameworks that codify the methodology for selling this new service line.
• Act as the central communication hub ensuring alignment between commercial expectations and the delivery capabilities of the research and product teams.
• Identify and prioritize new market segments or use cases that represent the highest strategic value for the nascent service offering.
• Champion the adoption of AI tools within the sales and research functions to enhance efficiency in insights delivery and client communication.

Requirements

• Demonstrated history of growing market research services, insights consulting practices, or research technology businesses with direct accountability for commercial outcomes.
• Possess deep operational knowledge of both qualitative and quantitative research methodologies, including study design, sampling, and analysis.
• Maintain an active and influential network consisting of market research buyers, procurement professionals, and practitioner communities.
• Thrive in a nascent, zero-to-one environment where ambiguity is the default condition and processes must be invented iteratively.
• Exhibit a proven track record of selling high-level expertise and managing intricate enterprise sales cycles that involve multiple stakeholders.
• Utilize AI technologies to streamline workflows, improve research synthesis, and increase personal productivity.
• Navigate complex enterprise procurement processes with confidence, balancing legal, financial, and technical considerations.
• Communicate effectively with C-level executives and research leadership, translating technical concepts into business value.
• Adhere strictly to the established standards and ethical guidelines of the professional market research industry.
• Collaborate seamlessly within a fully remote team structure, utilizing digital tools to maintain alignment and productivity.

Nice to have

• Have previously launched a new product or service line within a scaling organization, managing the transition from initial launch to规模化 growth.
• Maintain a public profile that includes speaking engagements or published articles that address the integration of AI within the field of market research.
• Demonstrate direct experience in selling both SaaS platform subscription models and traditional agency-style professional services.

Practical notes

This role offers comprehensive benefits, including 100% employer-paid health, vision, and dental insurance, life and disability insurance, and 16 weeks of paid family leave. The company provides a $1,500 remote setup stipend, a $500 monthly allowance for flexible benefits, and equity compensation. The position is fully remote within the United States, and the work arrangement is full-time. Hires are expected to manage their schedules independently without the requirement for synchronous working hours. Please do not contact team members on LinkedIn for referrals unless you have a personal connection with them, and avoid submitting application status inquiries via support tickets to ensure efficient processing.