Head of Market Research | AI-Native Research

About the role

Mazedesign is embarking on an exciting journey to introduce a pioneering Market Research service that merges the rapid capabilities of its platform with expert-led insights. This position is tailored for a visionary leader in research who will be instrumental in shaping the future of AI-driven market research. You will be responsible for defining the strategic direction, methodologies, and overall execution of this innovative business line.

Key facts

What you'll do

• Define the strategic vision for Mazedesign's Market Research service, establishing a benchmark for high-quality research within an AI-centric framework.
• Innovate and enhance research methodologies across qualitative, quantitative, and mixed-method approaches to ensure comprehensive insights.
• Collaborate closely with the Head of Go-To-Market (GTM) to ensure alignment between service offerings, commercial strategies, and research excellence.
• Assess and integrate new technologies and research methodologies to improve study design, execution, and synthesis of findings.
• Build and lead the Market Research division, creating operational models, delivery processes, quality benchmarks, and recruitment strategies.
• Attract, mentor, and cultivate a high-performing research team as the organization expands.
• Develop scalable systems that enable the delivery of exceptional research with enhanced speed and reliability compared to traditional agencies.
• Establish quality assurance protocols that maintain methodological integrity while allowing for customer responsiveness.
• Serve as the primary research lead for significant client engagements, ensuring that projects meet desired business outcomes.
• Oversee study design, research methodologies, analysis, and executive-level communication for high-impact client projects.
• Collaborate with clients to convert complex business challenges into actionable research strategies that drive results.
• Continuously refine the delivery model based on client feedback and evolving market dynamics.
• Partner with Product and Engineering teams to enhance Mazedesign's research capabilities and offerings.
• Work in tandem with Sales, Marketing, and Customer Success teams to weave research expertise throughout the client experience.
• Position Mazedesign as a thought leader in the market research space through client interactions, participation in industry events, and contributions to publications.
• Advocate for the research perspective within the organization, ensuring that product and commercial decisions are informed by customer insights.

Requirements

• Extensive experience in leading market research teams, consulting practices, or insights-driven organizations.
• Profound understanding of qualitative and quantitative research methodologies, including design, sampling, analysis, and insight generation.
• Proven track record in building or scaling research organizations, practices, or service lines effectively.
• Strong executive presence with the ability to advise senior leadership and enterprise clients on research strategies.
• Experience collaborating across various teams, including commercial, product, and operational units.

Nice to have

• Background in modernizing research organizations through the adoption of new technologies, automation, or innovative methodologies.
• Experience in launching new research practices, consultancies, or service lines from the ground up.
• Public speaking, publishing, or thought leadership experience within the market research sector.
• Familiarity with both agency and client-side research environments.
• Experience collaborating with Product and Engineering teams to develop research technology solutions.

Skills & tools

• Visionary approach to research
• Forward-thinking perspective on market research trends
• Entrepreneurial mindset suited for zero-to-one environments
• Expertise in research methodologies
• Proficient in executive communication and partnership

Practical notes

• This position is fully remote.
• Benefits include comprehensive health, vision, and dental insurance fully covered for team members, access to free mental health care, life and disability insurance, flexible paid time off, meaningful equity options, company retreats, provision of a new MacBook, 16 weeks of paid family leave, $500 per month for dependent health insurance or flexible benefits, and a $1,500 fund for remote work setup.
• Please refrain from contacting current team members on LinkedIn for referrals or submitting support tickets regarding your application. The recruitment team will handle all applications and will review them thoroughly.