Senior Product Marketing Manager | Remote
Job description
About the role
We are seeking a Senior Product Marketing Manager who will be instrumental in shaping the narrative and market launch of our innovative product features. This position requires close collaboration with product teams to clearly communicate the value of our offerings and equip our sales team with the essential tools for success. You will play a pivotal role in driving our marketing strategy and ensuring that our products resonate with our target audience.
Key facts
What you'll do
- Collaborate with product management to craft compelling messaging and comprehensive launch plans for new features, adapting strategies to meet changing timelines and market demands.
- Create a variety of content types, including blog articles, website copy, demo scripts, videos, and social media posts, to effectively support product launches and enhance visibility.
- Organize and facilitate webinars for customers and prospects, overseeing all aspects including topic selection, speaker coordination, and follow-up communications.
- Conduct regular sales enablement sessions, ensuring that resources such as battlecards and pitch decks are up-to-date and accessible for the sales team.
- Keep a close watch on competitor activities, developing strategic positioning to differentiate our products in the marketplace.
- Identify and document customer success stories, sharing these narratives to highlight the impact of our solutions.
- Actively participate in refining product positioning and messaging, leveraging insights gained from market research and customer feedback to drive improvements.
- Engage in cross-functional collaboration to ensure alignment between marketing initiatives and product development efforts.
- Utilize analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize future strategies.
- Stay informed about industry trends and emerging technologies, particularly in the realm of AI, to enhance marketing efforts and team efficiency.
- Mentor junior team members, providing guidance on best practices in product marketing and content creation.
Requirements
- A minimum of 4 years of experience in product marketing, specifically within a B2B SaaS context, with a strong focus on sales enablement and customer marketing strategies.
- Proven ability to independently address ambiguous challenges and deliver effective solutions.
- Experience in managing product launches in collaboration with product management, including the ability to influence and engage stakeholders effectively.
- Strong decision-making capabilities, balancing analytical data, customer insights, and project timelines to drive results.
- Exceptional writing and storytelling skills, with the ability to translate complex technical features into engaging and accessible content.
- Comfort in navigating uncertainty and a proactive mindset towards problem-solving.
- A keen interest in exploring and implementing AI tools to enhance team productivity and marketing effectiveness.
Nice to have
- Familiarity with user research platforms and methodologies.
- Previous experience in a startup environment, demonstrating adaptability and resourcefulness.
- Knowledge of digital marketing strategies and tools, including SEO and social media marketing.
Skills & tools
- Product marketing expertise
- Sales enablement strategies
- Customer marketing initiatives
- Content creation and management
- Webinar organization and execution
- Competitive analysis techniques
- Storytelling and narrative development
- Familiarity with AI tools and their applications in marketing
Practical notes
Maze offers a robust benefits package that includes comprehensive international health, vision, and dental insurance with full premium coverage for team members. Additional benefits include mental health support, life and disability insurance, flexible time off, and meaningful equity opportunities. Employees also enjoy paid company retreats, a new MacBook for work purposes, 16 weeks of paid family leave, a monthly stipend for dependent health insurance or flexible benefits, a $1,500 remote work setup fund, flexible working hours, and monthly Bonus.ly points for recognition.
We kindly ask that you do not reach out to current team members on LinkedIn for referrals or submit support tickets regarding your application status. Our recruitment team is diligently reviewing all applications and will reach out to candidates as needed.