VP of Growth Marketing

About the role

JBS Dev is seeking a strategic leader to architect our entire inbound marketing ecosystem and establish a foundational go-to-market engine. This role is a pivotal build, requiring a hands-on operator capable of designing systems that generate predictable and scalable revenue streams. The successful candidate will own the end-to-end responsibility for demand generation, aligning marketing initiatives directly with company revenue targets. You will function as the primary architect of our brand narrative, constructing the frameworks and processes that attract, engage, and convert our ideal audience. This position demands a builder who thrives on creating structure where none currently exists, establishing the best practices that will define our marketing excellence for years to come. You will be accountable for ensuring that every marketing initiative is measurable, optimized, and contributes directly to the growth of the business. This is an opportunity to leave a permanent mark on a growing company by building the playbook from scratch.

Key facts

What you'll do

• Architect a comprehensive inbound marketing strategy that directly supports defined company revenue objectives and long-term vision.
• Execute and optimize paid media campaigns on platforms such as LinkedIn Ads and Google Ads to generate high-quality lead volume efficiently.
• Design, implement, and continuously refine the end-to-end marketing funnel, mapping the customer journey from initial awareness to final conversion.
• Establish and manage a robust framework for tracking marketing performance metrics, including Customer Acquisition Cost (CAC), multi-touch attribution, and overall pipeline contribution.
• Partner closely with the Sales department and executive leadership to iteratively qualify and refine lead criteria, ensuring strict adherence to business requirements.
• Evaluate, select, and supervise a network of external vendors, specialized agencies, and freelance strategic partners to maximize capabilities.
• Drive the implementation of advanced marketing technologies and sophisticated automation workflows to eliminate manual tasks and significantly boost operational efficiency.
• Lead a disciplined testing regimen for messaging variations, channel performance, and acquisition experiments to systematically improve return on investment.
• Develop and maintain a deep understanding of our target buyer personas to inform content topics, channel selection, and overall positioning.
• Own the technical SEO foundation of our digital properties, ensuring content is discoverable, indexable, and aligned with search intent.
• Create a cohesive content calendar that aligns with product launches, market trends, and sales cycles to maintain a consistent brand presence.
• Build and nurture a high-performing marketing operations process that standardizes reporting, documentation, and cross-functional communication.
• Monitor competitive landscape shifts and market opportunities to proactively adjust our growth marketing strategies and maintain a leading edge.
• Mentor and guide junior marketing team members, fostering a culture of data-driven decision making and continuous learning.
• Define and track a core set of KPIs that provide clear insight into the health and efficiency of our marketing investments.

Requirements

• You must possess 10 or more years of cumulative professional experience focused specifically on B2B growth marketing or digital demand generation strategies.
• Your career must demonstrate a proven ability to build a marketing function from absolute scratch, rather than inheriting or managing an established department.
• You have direct, hands-on experience managing substantial paid media budgets and have a documented history of optimizing campaigns for tangible business outcomes.
• You possess deep, practical knowledge of technical search engine optimization, strategic content planning, and sophisticated keyword targeting methodologies.
• You have a strong analytical background and a data-centric mindset, with expertise in tracking conversion rates, cost per lead, and calculating return on investment.
• You are highly experienced in managing complex marketing automation software and robust CRM systems to orchestrate multi-touch campaigns.
• You are capable of thriving in a fast-paced, high-growth startup environment where priorities can shift rapidly and independence is essential.
• You hold the right to work in the United States and are authorized to work without sponsorship for this position.
• You are currently located within or are willing to relocate to a primary residence within the United States to fulfill the remote work arrangement.

Nice to have

• You have direct professional experience marketing complex software development, artificial intelligence, cloud infrastructure, SaaS platforms, or technical consulting services.
• You have a background collaborating with and supporting mid-market or enterprise-level B2B sales teams to achieve aggressive revenue goals.
• You have hands-on experience with account-based marketing (ABM) tactics, including targeting key accounts with personalized campaigns.
• You have a track record of successfully scaling marketing operations while navigating the challenges of early-stage company growth.

Practical notes

• This position is structured as a 100% remote role, allowing for work from any location within the United States.
• The role requires occasional travel to attend industry conferences, company events, and stakeholder meetings as necessary.
• Comprehensive benefits are provided, including a 401k plan with a company match of up to 4 percent of your salary.
• The company offers a generous paid time off policy to support work-life balance and personal well-being.
• Compensation for this role is competitive and ranges from $170,000 to $235,000 annually, supplemented by performance-based commission and bonus structures.