Growth Marketing Manager, Ad Studio

About the role

Hightouch is seeking a Growth Marketing Lead to spearhead the revenue motion for its new product, Ad Studio, an AI-powered creative platform built for performance marketing teams. You will own the full growth marketing motion, encompassing paid ads, webinars, lead generation, and content that earns attention in the market. The role requires you to build and scale high-impact growth channels that drive measurable pipeline and revenue. You will act as the primary growth strategist for Ad Studio, translating market data and brand context into high-converting campaigns. Your work will directly influence the product's market adoption and long-term success. You will be expected to move with speed and ownership, treating the Ad Studio pipeline as if it were your own company's revenue engine. If you thrive in fast-paced, ambiguous environments and are motivated by building from the ground up, this role is a strategic opportunity to make a significant impact.

Key facts

What you'll do

Build and scale growth channels for Ad Studio, launching and optimizing paid campaigns across LinkedIn, Meta, Google, and emerging channels while ideating and creating lead magnets to anchor the funnel.

Measure everything related to Ad Studio, building reporting on funnel conversion, CPL, and pipeline, and using data rigorously to make decisions on budget distribution and future testing plans.

Move like a founder by setting your own roadmap, experimenting often, and treating Ad Studio's pipeline like it is your own company's revenue generator.

Write high-impact content that earns attention, including blog posts that take a clear stance and ad copy that stops the scroll and drives action.

Become the go-to expert on performance marketing and creative tooling, educating internal stakeholders and positioning Ad Studio as the solution to critical marketing challenges.

Develop and manage the end-to-end lead generation motion, from initial touchpoint to conversion, ensuring alignment between marketing efforts and sales outcomes.

Analyze competitive activity and market trends to inform messaging, positioning, and creative concepts that resonate with high-value audience segments.

Collaborate closely with product and design teams to ensure Ad Studio's messaging, landing pages, and assets reflect a cohesive and compelling brand experience.

Own experimentation frameworks for the growth channels, running structured tests to maximize conversion rates, CAC efficiency, and long-term pipeline health.

Partner with revenue operations and finance to forecast performance, model scenarios, and justify investments based on clear ROI metrics.

Champion the use of AI and data within the marketing workflow, using tools like Composable CDP to accelerate campaign development and insight generation.

Represent Ad Studio in the market by contributing to external content, community engagement, and thought leadership that builds credibility and awareness.

Continuously optimize the funnel based on behavioral data, identifying bottlenecks and implementing targeted interventions to improve conversion at every stage.

Act as a strategic partner to sales, providing insights, enablement, and support to close high-value deals driven by marketing efforts.

Take ownership of the Ad Studio P&L, making disciplined tradeoffs between spend, experimentation, and returns to maximize sustainable growth.

Requirements

You must have 5+ years of performance marketing experience running paid acquisition and demand generation at a B2B SaaS company, with a proven record of driving pipeline and revenue.

You must demonstrate a founder mentality, with the default approach being "I'll go do it myself," and you must be energized by building programs from 0 to 1 on a blank slate.

You must be hands-on with AI tools and exhibit strong builder instincts, showing curiosity and the ability to learn and build quickly in a technical environment.

You must possess strong writing skills, capable of producing blog posts that take a stance and earn attention, as well as ad copy that stops the scroll and compels action.

You must have analytical rigor, with deep comfort in funnel metrics, attribution models, and experiment design, and you must be able to tell a coherent story through data.

You must have hypergrowth appetite, thriving in the pace, ambiguity, and ownership that comes with a breakout product at a fast-scaling startup.

You must be legally authorized to work in the United States without sponsorship now or in the future for this role.

Nice to have

Experience marketing to marketers, or a background in adtech, martech, or creative tooling.

Prior founder, founding marketer, or early-stage startup experience.

Familiarity with CDPs, data warehouses, or the modern data stack ecosystem.

Practical notes

E-Verify Statement: Hightouch participates in E-Verify. After you join the team, we will verify your eligibility to work in the United States.