Territory Manager East, Luxury Hospitality & Wellness Sales - Pilates Commercial

About the role

You own the eastern luxury hospitality map, securing premium Pilates placements and upholding iFIT brand integrity. You convert hotel, spa, and resort leaders into enduring partners, driving both hardware and membership growth. Your routine blends field visits, boardroom presentations, and focused hours refining proposals that appeal to high-end properties. You navigate complex executive relationships while maintaining a bias for closure on every opportunity. Your work ensures that each placement reinforces iFIT as the definitive choice for premium reformer experiences. You are responsible for translating product capabilities into tailored commercial narratives that resonate with discerning hospitality buyers. Your role demands consistent pipeline management and disciplined forecasting to support company growth targets. You act as the primary strategic advisor to prospects, guiding them from exploration to signed agreements.

Key facts

What you'll do

Build a targeted account list of luxury hotel groups, independent five-star resorts, and elite wellness operators across the eastern United States.

Position iFIT Pilates as the preferred reformer solution for upscale properties and destination spas.

Guide prospects from initial contact through to signed agreements, managing each stage of the sales cycle with consistent closure focus.

Place NordicTrack Ultra equipment, including the Ultra 1 Reformer and Ultra series treadmills, in strategic guest rooms and suites.

Create tailored commercial bundles for hospitality buyers, integrating iFIT memberships and service plans into clear value propositions.

Coordinate white-glove installation and onboarding with Operations to ensure seamless guest and member experiences.

Maintain a precise CRM pipeline, delivering regular forecasts and account updates to the Global Director.

Represent iFIT at industry gatherings across the eastern region, including major hospitality and wellness events.

Develop client-specific visuals and demonstrations with Marketing to resonate with boutique and luxury hospitality buyers.

Collaborate with the Pilates team to support education programs that deepen partner relationships and recurring revenue.

Conduct discovery sessions to uncover latent needs and align iFIT solutions with the strategic goals of each property.

Negotiate commercial terms that balance value for the hotel with sustainable margins for iFIT.

Champion iFIT in competitive set analyses, highlighting distinct advantages in content, hardware, and member engagement.

Monitor market trends within the luxury wellness sector and feed insights back into product and positioning strategies.

Own post-sale expansion opportunities, ensuring ongoing engagement and incremental revenue from each account.

Requirements

Three to five years of experience selling into luxury hospitality or wellness environments.

A track record of closing meaningful agreements with hotel groups, resorts, and spa operators.

Readiness to travel regularly across the eastern United States.

Understanding of how premium fitness equipment is specified, installed, and supported in high-end settings.

Clear communication skills for interacting with executives, procurement teams, and fitness directors at all levels.

Commitment to maintaining the highest standards of professionalism and integrity in all client interactions.

Ability to manage multiple priorities and deadlines in a fast-paced, quota-driven environment.

Proficiency in interpreting commercial requirements and translating them into actionable sales plans.

Willingness to adhere to iFIT policies, procedures, and compliance guidelines without exception.

Nice to have

Experience with long-cycle, high-value B2B sales in hospitality or wellness.

Familiarity with boutique fitness trends and commercial fitness site planning.

Skills & tools

CRM; iFIT; NordicTrack Ultra; Salesforce; Google Workspace; MS Office.

What you'll do

iFIT delivers guided workout experiences focused on cardio, strength, HIIT, and recovery. You stream sessions on your phone, tablet, or connected equipment.

Coaches lead structured programs across these disciplines. Your training follows a clear plan with adjustable intensity. Recovery sessions and movement options support balanced routines. The platform integrates with devices so you can train wherever you prefer.