Senior Visual Designer

About the role

Hinge Health is growing our team of passionate creatives on a mission to get every body moving. The Senior Visual Designer on the Brand, Creative & Content Growth Creative team at Hinge Health will lead the visual strategy and design execution for our growth marketing efforts, driving member enrollment through high-impact, memorable brand experiences. You will own the end-to-end visual narrative of our brand, shaping how complex clinical and behavioral concepts are translated into intuitive and engaging experiences that resonate across the member journey. This role requires a strategic partner who can balance bold creative ideas with disciplined execution in a fast-paced, data-informed environment. You will be responsible for bringing new products and programs to market, ensuring every touchpoint reinforces a cohesive and trustworthy brand story. The Senior Visual Designer will mentor and elevate the broader design organization by setting standards for craft, consistency, and innovation.

Key facts

What you'll do

• Own the design vision for growth marketing initiatives, translating complex clinical and product value propositions into compelling visual narratives that drive enrollment.
• Bring new products to market by architecting creative systems and campaign assets that introduce new member offerings clearly, consistently, and at scale.
• Design integrated campaigns across channels, leading visual development to create cohesive experiences that guide members from awareness to action.
• Define the end-to-end member journey by shaping the Hinge Health brand across key touchpoints, ensuring experiences are visually strong, intuitive, and impactful.
• Scale and evolve design systems by building and maintaining robust libraries, templates, and components that enable speed without sacrificing quality.
• Mentor and raise the quality bar for the design team by providing thoughtful feedback, coaching, and setting examples of category-leading creative.
• Use system-level thinking to codify brand expression into modular, reusable systems that support an AI-forward creative future.
• Thrive in a fast-paced, data-driven environment by balancing high-quality craft with speed, iteration, and evolving business priorities.
• Lead 0-to-1 initiatives from ambiguity to launch, defining the strategy, visual direction, and execution required to introduce new products and programs.
• Build strong cross-functional partnerships with Growth Marketing, Product, Content Strategy, Creative Operations, and leadership to align creative work to business goals.
• Translate insights into action by using performance data, member behavior, and experimentation learnings to refine concepts and inform future creative strategy.
• Present work with clarity and conviction, articulating creative rationale, tradeoffs, and recommendations to stakeholders at all levels of the organization.
• Create the conditions for team excellence through mentorship, structured feedback, and operational rigor that helps others do their best work.
• Ensure the Hinge Health brand maintains a distinct and recognizable visual identity across all digital and physical channels.

Requirements

• 3+ years of visual design experience in brand, growth marketing, integrated campaign, or related creative environments.
• A strong portfolio demonstrating high-quality visual design work across digital channels such as web, email, paid media, landing pages, direct mail, and brand storytelling.
• Experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives.
• Expert proficiency in Figma and Adobe Creative Suite, with experience building or evolving design systems, templates, and component libraries.
• Experience partnering cross-functionally with marketing, product, and content stakeholders and using performance data or experimentation results to inform creative decisions.
• A proven ability to manage multiple priorities in a fast-paced, agile environment while maintaining attention to detail and craft.
• Strong written and verbal communication skills to clearly articulate design decisions and advocate for creative excellence.
• Comfort working with ambiguous problems and turning them into structured, actionable design solutions.
• A collaborative mindset that values feedback and actively incorporates input from cross-functional partners.
• Commitment to understanding member needs through data, research, and user empathy to drive thoughtful design outcomes.
• Willingness to contribute to the creative community within the company by sharing knowledge and elevating team standards.
• Ability to manage deadlines and deliver high-quality work consistently across various channels and formats.
• Readiness to engage in hands-on design production, from initial sketches to high-fidelity mockups and final assets.

Nice to have

• Experience in healthcare, digital health, and/or consumer subscription.
• Experience designing for B2C or B2B2C member journeys.
• Experience leading design teams and raising design standards through critique, process improvement, and creative leadership.
• Familiarity with content strategy principles and content operations workflows.
• Experience with analytics and A/B testing tools to inform design decisions.
• Knowledge of HTML and CSS to support collaboration with engineering.
• Background in building and maintaining design systems at scale.
• Experience working with brand guidelines and ensuring brand consistency across teams.
• Comfort working in a regulated industry environment with strict compliance considerations.

Practical notes

This role is based in San Francisco at our headquarters. The position is full-time and requires availability during standard business hours. There may be occasional travel required for team collaboration or stakeholder meetings. Candidates must be authorized to work in the United States without sponsorship for this role.