Sr. Lead Visual Designer

About the role

The Senior Lead Visual Designer on the Brand, Creative & Content Growth Creative team owns the visual strategy and execution for Hinge Health's growth marketing efforts, shaping how the brand shows up to drive member enrollment through high-impact, memorable experiences. You will translate complex clinical, behavioral, and product value propositions into clear, compelling visual narratives that build trust and motivate action across the full member journey. This role involves leading design strategy and execution for new products, programs, and member experiences from 0→1 launches to scaled rollouts. You will mentor other designers, raise the quality bar across the team, and drive creative innovation while balancing craft, speed, and business impact in a fast-paced, agile environment. You are a strong, clear communicator and a natural problem solver who provides a critical eye to detail, polish, and consistency to build awareness of the Hinge Health brand and product benefits in engaging and novel ways.

Key facts

What you'll do

• Own the design vision for growth marketing initiatives, translating complex clinical and product value propositions into compelling visual narratives that drive enrollment.
• Bring new products to market by launching new member offerings and experiences, building creative systems and campaign assets that introduce new value clearly and effectively.
• Design integrated campaigns across channels, leading visual development for integrated campaigns to create cohesive experiences that move members from awareness to action.
• Define the end-to-end member journey, shaping how the Hinge Health brand appears across key touchpoints in the member lifecycle to ensure experiences are visually strong, consistent, intuitive, and impactful.
• Scale and evolve design systems by architecting and maintaining robust, scalable design libraries, templates, and components that enable the team to move quickly while maintaining a high bar for consistency and craft.
• Mentor and raise the bar by guiding and developing visual designers through feedback, coaching, and example-setting, while establishing a clear standard for what category-leading creative looks like at Hinge Health.
• Elevate and unify the Hinge Health brand across B2C channels through design, experimentation, and insights, positioning the brand as a top-tier brand and market leader.
• Use system-level thinking to codify brand expression in scalable, component-based systems that support an AI-forward creative future.
• Thrive in a fast-paced, data-driven environment, balancing high-quality craft with speed, iteration, and evolving business priorities.
• Lead 0→1 initiatives from ambiguity to launch, bringing clarity to the strategy, visual direction, and execution required to introduce new products and programs to market.
• Build strong cross-functional partnerships with Growth Marketing, Product, Content Strategy, Creative Operations, and leadership to align creative work to business goals and launch priorities.
• Translate insights into action by using performance data, member behavior, and experimentation learnings to refine concepts and inform future creative strategy.
• Present work with clarity and conviction, articulating creative rationale, tradeoffs, and recommendations to stakeholders at all levels.
• Create the conditions for team excellence through mentorship, thoughtful feedback, and operational rigor that helps others do their best work.

Requirements

• 3+ years of visual design experience in brand, growth marketing, integrated campaign, or related creative environments.
• A strong portfolio demonstrating high-quality visual design work across digital channels such as web, email, paid media, landing pages, direct mail, and brand storytelling.
• Experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives.
• Expert proficiency in Figma and Adobe Creative Suite, with experience building or evolving design systems, templates, and component libraries.
• Experience partnering cross-functionally with marketing, product, and content stakeholders and using performance data or experimentation results to inform creative decisions.
• 3+ years of visual design experience in brand, growth marketing, integrated campaign, or related creative environments.
• A strong portfolio demonstrating high-quality visual design work across digital channels such as web, email, paid media, landing pages, direct mail, and brand storytelling.
• Experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives.
• Expert proficiency in Figma and Adobe Creative Suite, with experience building or evolving design systems, templates, and component libraries.
• Experience partnering cross-functionally with marketing, product, and content stakeholders and using performance data or experimentation results to inform creative decisions.

Nice to have

• 5 - 8+ years of professional design experience, with at least 2 years spent operating in a leadership, art direction, or senior mentorship capacity.
• Experience in healthcare, digital health, and/or consumer subscription.
• Experience designing for regulated industries.
• Fluency in design tools including Figma, Adobe Creative Suite, and prototyping tools.
• Experience with front-end fundamentals including HTML and CSS.
• Experience collaborating with data and analytics tools to inform design decisions.
• Comfort working in a fast-paced, ambiguity-tolerant environment.
• A documented approach to mentorship and elevating the quality bar for creative work.

Practical notes

• Full-time based in San Francisco-HQ.
• This role is not eligible for remote work.
• The listed work hours are full-time, typically 40 hours per week.
• This role may involve exposure to sensitive content or high-stress situations related to health conditions and member outcomes.
• New hires are eligible for benefits after 90 days of employment.
• Hinge Health is an equal opportunity employer.
• This role requires the ability to work effectively in a fast-paced, agile environment.
• This role involves collaboration with cross-functional teams, including Growth Marketing, Product, Content Strategy, and Creative Operations.