Quality Assurance Associate Manager, Growth Marketing Operations

About the role

This position is embedded within the Growth Marketing Operations (GROMO) team, where you will own the integrity of our marketing execution lifecycle from test to launch. You will be responsible for designing, running, and owning the validation of complex marketing campaigns across a multi-tool landscape. The role demands a meticulous tester who can translate ambiguous requirements into concrete validation plans for audience behavior and personalization logic. You will leverage deep expertise in platforms such as Iterable, Adobe Journey Optimizer, and Salesforce Marketing Cloud to verify that campaigns function as intended. A core part of this position is diagnosing why a campaign failed and preventing future issues through rigorous documentation and process refinement. At a high level, you ensure that the right message reaches the right audience through the right channel at the right time. As we evolve our QA function, you will explore how AI-assisted workflows can augment manual testing without sacrificing accountability. Finally, you will act as a quality gatekeeper, ensuring that every campaign meets our standards for accuracy, compliance, and performance before it touches a customer.

Key facts

What you'll do

Develop and execute end-to-end test plans for marketing campaigns, covering logic, audience rules, and cross-channel orchestration.

Validate dynamic content, personalization rules, event triggers, and data integrity to confirm that segmentation behaves as expected pre and post-send.

Design and run manual, exploratory, and automated validation scripts to uncover execution failures in email, SMS, push, and in-app messaging.

Investigate anomalies in live campaigns by analyzing platform logs, segmentation reports, and performance dashboards to pinpoint root causes.

Collaborate closely with marketing operations, CRM, and data teams to resolve integration issues involving webhooks, APIs, and cross-channel triggers.

Document and track defects, ensuring clear communication of issues, remediation steps, and verification of fixes before re-deployment.

Use SQL and marketing analytics tools to audit audience segmentation logic and verify that targeting criteria align with business intent.

Monitor campaign performance data to validate tracking parameters, UTM structures, and attribution tags for accurate reporting.

Build and maintain QA checklists, testing procedures, and runbooks to standardize validation across the marketing technology stack.

Partner with product and data teams to trial AI-assisted testing approaches that accelerate pre-launch checks while preserving human oversight.

Surface recurring patterns in campaign failures and recommend guardrails, process changes, and best practices to reduce manual rework.

Support the evolution of quality practices by experimenting with new tools, measuring their impact on detection speed and defect prevention.

Provide clear documentation of troubleshooting steps and QA methodologies to enable scalability and consistency within the team.

Act as a subject matter expert for campaign quality, advising stakeholders on risk levels and mitigation strategies for complex deployments.

Drive continuous improvement by analyzing post-launch quality signals and feeding findings back into test strategies and defect prevention loops.

Requirements

Bachelor's degree in Computer Science, Computer Engineering or related field of study.

2+ years of experience in QA, marketing operations, or CRM platform testing.

2+ years of hands-on experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud).

2+ years of having a strong understanding of email, SMS, push, and in-app messaging campaigns.

Familiarity with segmentation logic, audience targeting, and personalization strategies.

Ability to analyze campaign performance data using Google Sheets, Looker, or Mode Analytics.

Excellent debugging and troubleshooting skills, particularly in diagnosing segmentation and campaign execution issues.

Experience working cross functionally with marketing, CRM, and analytics teams.

Demonstrated curiosity about AI and automation, with the ability to use emerging tools thoughtfully to improve QA workflows while maintaining strong judgment.

Strong written and verbal communication skills for coordinating with stakeholders and documenting testing outcomes.

Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.

Willingness to follow defined processes while also proposing improvements based on empirical evidence and testing results.

Commitment to maintaining data privacy and security standards in all testing and validation activities.

Nice to have

Experience with AI-assisted testing tools and prompt-based workflows for quality assurance.

Knowledge of privacy and compliance considerations in marketing technology.

Practical notes

This role is based in San Francisco, HQ.

Employment is full-time.

Candidates must be authorized to work in the United States without sponsorship for this position.

No specific hours, travel, visa, or application deadline details are provided in the source.