Growth Marketing Manager, Direct Mail

About the role

You will own the end-to-end strategy and execution of our largest direct mail acquisition channel as its dedicated channel owner. In this capacity, you will build the foundational framework that enables scalable growth and optimizes channel performance against topline targets. You will lead a cross-functional initiative uniting marketers, designers, operations specialists, and data scientists under a single strategic vision. This role demands analytical rigor and operational excellence to drive continuous innovation in our marketing efforts. You will collaborate extensively with internal partners to align budgeting and procurement with overarching business goals. Your work will involve translating data insights into actionable experiments that refine our targeting and creative approach. Ultimately, you will be responsible for raising awareness of Hinge Health and driving new member sign-ups through this critical channel.

Key facts

What you'll do

• You will architect and scale direct mail marketing campaigns targeting prospective members to improve conversion rates and channel efficiency.
• You will manage significant marketing budgets with precision, collaborating with Finance, Accounting, and Procurement to ensure cost-effectiveness and alignment with topline expectations.
• You will construct a data-driven strategy and framework to prioritize initiatives, analyzing core metrics such as conversion rates and ROI to guide strategic adjustments.
• You will identify, secure, and manage internal and external resources necessary to optimize the direct mail channel and accelerate growth momentum.
• You will monitor and report on campaign performance, test results, and key insights to stakeholders and executive leadership.
• You will evaluate and integrate emerging trends in direct mail, consumer behavior, and technology to refine acquisition strategies continuously.
• You will partner with Creative teams to develop compelling content and mailer formats that resonate with target segments.
• You will implement robust testing methodologies to validate hypotheses and iterate on mailer designs, targeting, and offers.
• You will define and track KPIs to measure the success of the direct mail channel and demonstrate its contribution to revenue goals.
• You will serve as the primary liaison between cross-functional teams to ensure cohesive execution and alignment on campaign objectives.
• You will leverage automation and vendor solutions to streamline processes and improve the scalability of direct mail operations.
• You will conduct post-campaign analyses to extract learnings and apply them to future initiatives.

Requirements

• You possess 3+ years of experience in growth, performance, or direct response marketing, with paid channel experience being a requirement and direct mail channel ownership strongly preferred.
• You have a proven track record of driving new customer acquisition using segmentation, personalization, and triggered communications.
• You demonstrate expertise in creative and copy experimentation, including productive partnerships with design teams to optimize messaging.
• You have strong analytical skills, with the ability to interpret data and translate findings into actionable marketing strategies.
• You are highly organized and capable of prioritizing projects while handling multiple tasks efficiently in a fast-paced environment.
• You are a motivated and energetic self-starter with a proven ability to work independently, learn quickly, and drive toward defined goals and targets.
• You are comfortable working within a hybrid model that requires in-office presence 3 days per week for the full duration of a typical business day.
• You understand the importance of inclusive healthcare and are aligned with our benefits offerings, such as support for gender-affirming care and family planning.
• You are committed to maintaining the confidentiality and professionalism required when handling sensitive member data and health-related information.

Nice to have

• You have overseen marketing budgets exceeding $10M+.
• You have experience working within highly regulated industries such as healthcare or financial services.
• You have managed large-scale vendor relationships and conducted complex contract negotiations.
• You possess knowledge of postal regulations, print production processes, or logistics.
• You have previously integrated offline direct mail and online digital channel strategies.
• You have hands-on experience implementing automated direct mail technologies or vendors.

Practical notes

This role operates on a hybrid schedule requiring presence in the San Francisco office for three full days each week. The position is full-time, and candidates must be willing to engage with the dog-friendly workplace program if applicable. No specific travel requirements are outlined, and visa sponsorship details are not provided.