Sales Development Representative

About the role

Form Labs is looking for a Sales Development Representative to join their growing team at the Somerville, MA office. In this role, you will be responsible for identifying new business opportunities and qualifying prospects who are a strong match for Form Labs 3D printing solutions across a range of industries including dental medical and manufacturing. The Sales Development Representative acts as the initial connector between potential customers and the broader sales organization, setting the foundation for meaningful conversations about how Form Labs products can meet their operational needs and help them achieve better outcomes. You will work alongside account executives and marketing professionals to build a healthy pipeline and contribute directly to the company's revenue growth objectives while developing your own skills in B2B sales and learning the intricacies of the additive manufacturing market.

Key facts

What you'll do

Generate new qualified sales leads through consistent outbound prospecting and targeted research activities

Identify key decision makers at potential customer organizations and initiate first contact

Qualify prospects by understanding their specific needs and determining the best fit with Form Labs products

Conduct discovery calls and introductory meetings to present Form Labs 3D printing product capabilities

Maintain accurate and detailed records of all prospect interactions in the company CRM system

Collaborate closely with account executives to develop tailored outreach strategies for different verticals

Actively attend industry events and trade shows to expand the pool of potential customers

Track and report on key metrics such as call volume meetings booked and pipeline progression

Support marketing campaigns by providing detailed feedback on lead quality and messaging effectiveness

Coordinate with the dental and industrial product teams to understand product updates that inform sales conversations

Research target accounts thoroughly and build lists of ideal prospects based on company size and industry

Follow up on inbound leads received from marketing campaigns and website inquiries

Prepare personalized outreach messages that highlight relevant Form Labs solutions for each prospect

Work with marketing to refine ideal customer profiles and improve targeting accuracy

Manage a steady flow of daily outreach activities including cold calls emails and social selling

Provide weekly written updates on prospect activity and pipeline status to the sales leadership team

Apply social selling techniques on LinkedIn to engage with prospects and build relationships

Participate in weekly team meetings to share insights and collaborate on account strategies

Requirements

Bachelor degree or equivalent practical experience in a business administration or a related field

1 to 2 years of experience in sales business development or a customer-facing role

Strong verbal and written communication skills with the ability to clearly articulate complex technical concepts

Comfortable making a high volume of outbound calls and emails to prospective customers

Basic familiarity with CRM software and standard sales pipeline management practices

Ability to work independently while remaining a collaborative team contributor

Self-motivated attitude with a willingness to learn about 3D printing technology

Residency or authorization to work in the Somerville MA area

Previous hands-on experience using sales engagement platforms such as Outreach or Salesloft

Understanding of basic sales methodologies and the typical B2B buying cycle

Nice to have

Prior relevant experience selling to dental medical device or manufacturing professionals

Familiarity with additive manufacturing processes or modern 3D printing technologies

Knowledge of the Boston area business landscape and professional networks

Previous hands-on use of sales engagement platforms or outreach tools

Interest in technology startups and familiarity with the Somerville Boston innovation ecosystem

Skills & tools

Strong proficiency with CRM platforms such as Salesforce or HubSpot

Hands-on experience with sales outreach and email automation tools

Comfort with Microsoft Office Suite and Google Workspace applications for documentation

Ability to navigate LinkedIn and professional networking platforms for prospect research

Familiarity with basic data analysis to track lead conversion metrics

Understanding of product demonstration and virtual meeting software

Practical notes

This role is based in the Somerville MA office with a full-time schedule and regular in-person collaboration

The Sales Development Representative will report directly to the Sales Development team lead

Onboarding and training will cover Form Labs product portfolio and sales methodology

Performance in this role is measured by the number of qualified meetings set and qualified pipeline generated