Marketing Manager

About the role

Form Labs is seeking a versatile Marketing Generalist to support and accelerate business growth across multiple channels. This role requires a proactive individual capable of managing various marketing activities, including customer acquisition, campaign development, event planning, and content creation. You will work closely with leadership to develop strategies that align product features with market needs, ensuring effective communication and engagement with target audiences. The position involves analyzing data to identify growth opportunities, executing campaigns, and continuously optimizing efforts through testing and iteration. The ideal candidate is energetic, adaptable, and comfortable working in a fast-paced startup environment with undefined challenges, always seeking innovative ways to reach potential customers and strengthen brand presence.

Key facts

What you'll do

• Analyze market data and customer insights to identify the most promising segments and channels for business growth.
• Manage the entire lifecycle of marketing campaigns, including planning, execution, and measurement, utilizing channels such as email and LinkedIn outreach.
• Develop and execute event strategies aimed at attracting new B2B customers, ranging from small businesses to larger organizations, ensuring each event aligns with overall growth objectives.
• Transform technical product features into compelling marketing messages that resonate with target audiences, supporting sales and customer engagement efforts.
• Develop a comprehensive growth plan that includes testing new channels, analyzing campaign performance, and iterating based on data-driven insights.
• Conduct A/B testing on various campaign elements, such as messaging and targeting, to optimize performance and improve ROI.
• Create and oversee customer-facing content, including acquisition emails, lifecycle communications, and other marketing materials designed to nurture leads and retain customers.
• Leverage AI tools like Claude to enhance research, generate content ideas, and streamline campaign development processes.
• Collaborate with sales and product teams to ensure marketing efforts are aligned with product launches and updates.
• Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement.
• Independently organize and execute events, managing logistics, content, and follow-up activities to maximize engagement and lead generation.
• Maintain a growth-oriented mindset, exploring new channels, tactics, and technologies to expand reach and effectiveness.
• Engage with customers when necessary to gather feedback, understand needs, and tailor marketing strategies accordingly.
• Stay informed about industry trends, competitive landscape, and emerging marketing tools to keep strategies innovative and effective.
• Use data analysis tools and marketing platforms to track campaign success, optimize spend, and improve targeting.

Requirements

• 2-10 years of experience in B2B marketing or growth roles, with a focus on results and measurable impact rather than just years of experience.
• Proven ability to independently manage projects from inception to completion, with clear success metrics and deliverables.
• Comfortable engaging directly with customers when needed to gather insights or support sales efforts.
• Strong analytical skills, including developing tracking systems, interpreting campaign data, and making data-driven decisions without relying heavily on others.
• Experience planning and executing events independently, managing logistics, content, and follow-up activities.
• A growth mindset, with enthusiasm for exploring new channels, testing innovative ideas, and iterating based on results.
• High energy, adaptability, and resilience, thriving in a dynamic startup environment with undefined challenges and rapid change.
• Proficiency in using AI tools such as Claude to support research, content creation, and campaign optimization while maintaining high standards of quality.
• Excellent written and verbal communication skills, capable of crafting compelling messages and collaborating effectively across teams.
• Ability to prioritize tasks, manage multiple projects simultaneously, and work efficiently under tight deadlines.
• Familiarity with marketing analytics and automation tools is a plus but not mandatory.

Nice to have

• Prior experience specifically in B2B marketing, especially within technology or manufacturing sectors.
• Knowledge of data analytics and visualization tools such as GBQ/SQL and DataStudio/Looker to interpret complex data sets.
• Skills in copywriting and customer marketing, including email content, social media, and sales enablement materials.
• Experience building tools such as scrapers for prospect lists or automation scripts to streamline repetitive tasks.
• Understanding of the 3D printing industry or additive manufacturing technologies.
• Familiarity with marketing automation platforms or CRM systems to manage campaigns and customer data effectively.

Skills & tools

• Data analysis and campaign management platforms.
• Email marketing platforms and LinkedIn outreach tools.
• Event planning and execution skills.
• AI tools for research, content generation, and campaign optimization.
• Basic familiarity with data visualization and analytics tools such as GBQ/SQL and DataStudio/Looker.
• Strong written communication skills for creating engaging content.
• Project management skills to handle multiple initiatives and deadlines.

Practical notes

• We offer a competitive equity program through RSUs, allowing you to share in the company's success.
• Comprehensive healthcare benefits, including medical, dental, and vision coverage, to support your well-being.
• 401K matching and access to financial advisors to help plan your financial future.
• Generous parental leave policy, providing up to 16 weeks of leave, and tenure-based sabbatical leave of up to 6 weeks.
• Flexible time-off options to promote work-life balance, along with on-site amenities such as healthy meals and snacks.
• Opportunities for professional development, including training, conferences, and participation in community events.
• Unlimited access to 3D printing facilities for personal projects and experimentation.
• A collaborative and inclusive workplace culture that values diverse perspectives and ideas.
• Supportive environment encouraging innovation, continuous learning, and growth.
• Regular team events and activities to foster community and engagement.

Form Labs is committed to fostering an inclusive workplace and encourages applicants from diverse backgrounds to apply. We believe that different perspectives enhance our innovation and creativity, and we strive to create an environment where everyone feels valued and empowered.

Compensation

The annual salary for this position ranges from $85,000 to $115,000, depending on your skills, experience, and potential impact on the organization. In addition to salary, full-time employees receive equity in the form of RSUs, enabling you to share in the company's growth and success. We believe in rewarding talent and dedication, and our compensation package reflects our commitment to attracting top marketing professionals who are eager to make a difference at Form Labs.