Technical Content Marketing Manager

About the role

In this position, you will be responsible for shaping and executing our content strategy, focusing on producing top-notch technical materials that resonate with our target audiences. Your work will involve transforming complex hardware concepts into engaging, clear, and informative narratives that enhance our brand's authority in the industry. You will collaborate closely with various teams to develop content that supports product launches, educates customers, and drives lead generation. This role requires a blend of technical understanding, creative storytelling, and strategic planning to ensure our content effectively communicates the value of our innovative 3D printing solutions to engineers, designers, and other technical professionals.

Key facts

What you'll do

• Conduct interviews with customers to gather insights and create compelling written case studies that highlight real-world applications of Form Labs products.
• Develop high-quality technical documentation, including user guides, product manuals, and detailed white papers, based on thorough research and practical experimentation with various applications.
• Produce engaging video content and written materials that support sales enablement efforts and promotional campaigns, ensuring alignment with product launches and marketing strategies.
• Collaborate closely with Engineering, Product, Sales, and Web teams to ensure the accuracy, clarity, and effectiveness of all content produced.
• Design and implement targeted content marketing campaigns tailored to specific industry verticals and stages of the sales funnel, aiming to educate and convert potential customers.
• Conduct research to understand industry trends, customer needs, and competitive landscape, ensuring that content strategies remain relevant and impactful.
• Manage the creation, editing, and distribution of content across multiple digital platforms, including the company website, social media channels, email campaigns, and third-party publications.
• Maintain a consistent tone, style, and voice across all content, providing editorial guidance and quality control for other content creators and contributors.
• Track and analyze content performance metrics to refine strategies and improve engagement, ensuring content achieves its intended goals.
• Support the development of content templates, style guides, and best practices to streamline content creation processes within the marketing team.
• Stay updated on the latest trends in content marketing, technical writing, and 3D printing technology to continuously enhance the quality and relevance of the content produced.
• Assist in training and mentoring junior team members or interns involved in content creation activities, fostering a collaborative and productive work environment.

Requirements

• A minimum of 2 years of experience in roles such as application engineer, sales engineer, product marketer, product manager, content marketer, or marketing manager within a hardware or technology company.
• Proven ability to produce clear, accurate, and engaging technical content, including documentation, white papers, case studies, and multimedia materials.
• Strong writing skills with meticulous attention to detail, capable of translating complex technical topics into accessible language for diverse audiences.
• Ability to quickly learn and understand technical subjects, including hardware and 3D printing technologies, and communicate them effectively.
• Experience working independently with minimal supervision, managing multiple projects simultaneously while meeting deadlines.
• Excellent collaboration skills, with a track record of working effectively across cross-functional teams such as Engineering, Sales, and Web Development.
• Analytical mindset with the ability to interpret content performance data and adapt strategies accordingly.
• Strong organizational skills and a structured approach to project management, ensuring content quality and timely delivery.
• Familiarity with content management systems (CMS), editing tools, and digital marketing platforms.

Nice to have

• Experience with online marketing tools such as AI assistants, Google Analytics, Salesforce, SEO platforms like Ahrefs, and CRM systems.
• Skills in photo and video production, including basic editing and storytelling techniques.
• Knowledge of SEO best practices to optimize content for search engines and increase visibility.
• Familiarity with CAD modeling, 3D printing processes, and hardware development to better understand and communicate technical concepts.
• Experience working in a fast-paced environment with evolving priorities and tight deadlines.
• Understanding of industry standards and compliance related to technical documentation and marketing content.

Skills & tools

• Excellent written and verbal communication skills, with the ability to craft compelling technical narratives.
• Strong project management skills, capable of organizing and prioritizing multiple content projects.
• Proficiency in content creation, editing, and digital marketing strategies.
• Familiarity with technical writing standards and documentation best practices.
• Ability to collaborate effectively with cross-disciplinary teams and external partners.
• Knowledge of content management systems and digital publishing tools.

Practical notes

• This position is open to candidates who require visa sponsorship.
• Benefits include a comprehensive healthcare package, equity program, 401K matching, generous parental leave, and opportunities for professional development.
• We are committed to fostering an inclusive workplace and encourage applications from candidates of diverse backgrounds.
• The role involves on-site work at our Somerville, MA office; remote or hybrid arrangements are not specified.
• The annual base salary for this role ranges from $115,000 to $145,000 USD, depending on skills, experience, location, and anticipated contributions.
• Candidates should be prepared to demonstrate their technical writing skills and content portfolio during the interview process.