Head of Influencer & Creator Partnerships

About the role

The is a strategic leadership position tasked with architecting and scaling the influencer and creator ecosystem for a company specializing in health and wellness, with a specific focus on home purification technologies. This is a pivotal role that requires the development and execution of comprehensive, multi-year growth strategies designed to drive substantial expansion through a diverse array of creator partnerships. These partnerships encompass affiliates, brand ambassadors, and health professionals, demanding a sophisticated blend of relationship management, growth marketing expertise, and operational proficiency. The role involves building and scaling programs with significant financial value, requiring the ability to translate high-level commercial objectives into actionable, executable plans across the entire creator spectrum. The successful candidate will own the end-to-end strategy, execution, and optimization of the influencer organization, ensuring integrity and performance in every partnership. This is a leadership position that navigates the complexities of the digital creator landscape to establish a scalable and sustainable growth engine for the business.

What you'll do

You will be responsible for developing and executing both short-term (1-year) and long-term (3-year) growth strategies for creator partnerships that are directly aligned with the company's overarching revenue objectives. This involves leading, mentoring, and developing the internal influencer and affiliate team, while simultaneously managing relationships with agency partners and contractors to drive superior performance outcomes. A critical component of the role is working in close collaboration with cross-functional departments, including Brand, Ecommerce, Amazon, PR, Retail, and Growth, to ensure creators are seamlessly integrated into key marketing campaigns and initiatives.

Your responsibilities will include identifying, negotiating, and cultivating relationships with high-performing creators, affiliates, and strategic partners to maximize overall impact and reach. You will strategically expand partnerships into a diverse range of sectors such as health, wellness, family, parenting, fitness, kitchen, coffee, environmental health, and technology. This will involve creating and implementing a structured tiered strategy for engaging with creators, encompassing macro, mid-tier, micro, and emerging influencers. You will establish and manage long-term ambassador programs alongside ongoing creator campaigns to foster sustained engagement and brand loyalty.

Furthermore, you will monitor and manage the revenue goals associated with influencer and affiliate initiatives for the brand, designing and negotiating performance-based partnerships. These agreements will utilize various models, including CPA, commission, ambassador, and hybrid structures. A key focus will be enhancing creator economics by meticulously analyzing and optimizing metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), profit margins, and customer lifetime value (LTV). You will propel growth across multiple channels, including direct-to-consumer, Amazon, retail support, and subscription services, leading all aspects of influencer and creator campaigns from initial strategic planning through execution and post-campaign analysis. Finally, you will develop scalable systems and repeatable processes to optimize the creator program for efficiency, effectiveness, and long-term scalability.

Requirements

The ideal candidate must possess a minimum of 7 years of cumulative experience in fields such as influencer marketing, affiliate marketing, creator partnerships, strategic partnerships, or growth marketing. This must be accompanied by at least 5 years of proven experience in a leadership role specifically managing influencer teams. A non-negotiable requirement is a proven track record of successfully building and scaling multi-million-dollar influencer and affiliate marketing programs. This requires in-depth knowledge of affiliate economics, including a comprehensive understanding of critical metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (LTV). The role demands exceptional communication, leadership, and relationship management skills that are essential for fostering collaboration and driving tangible results within a dynamic and evolving market.

Nice to have

Previous experience working with brands in the wellness, consumer products, health, beauty, home, lifestyle, or mission-driven sectors is highly valued. Familiarity with digital marketing tools and platforms that enhance influencer engagement and campaign tracking is a significant advantage. A genuine passion for health and wellness that aligns with the company's core mission and values is also considered a strong asset for this position.

Skills & tools

This role requires proficiency in influencer marketing strategies and tactics, along with expert-level expertise in affiliate marketing and creator partnership development. Strong capabilities in strategic partnerships and growth marketing initiatives are essential. Leadership skills must be demonstrated through the effective management and inspiration of a team. Negotiation skills must be focused on performance-based agreements, including CPA, commission, and hybrid structures. Finally, strong analytical skills are required to assess key performance indicators such as customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (LTV) to inform strategic decision-making.

Practical notes

This opportunity is presented by Fitt Talent Partners, a recruitment agency that specializes in the health and wellness sector. Candidates interested in this role should be prepared to demonstrate their expertise in influencer and creator partnerships, as well as their ability to drive growth in a dynamic and evolving market. If you are passionate about health and wellness and possess the skills to lead a successful influencer marketing strategy, you are encouraged to apply.