Senior Vice President, Influencer & Creator Strategy

About the role

Senior Vice President, Influencer & Creator Strategy

We are seeking a Senior Vice President, Influencer & Creator Strategy to lead and scale 5W's influencer and creator practice across the agency. This role is ideal for a seasoned influencer marketing executive with a proven track record of building award-winning creator programs for global brands, leading multi-million-dollar account portfolios, and driving meaningful agency growth. The SVP will serve as the senior-most influencer and creator strategist on assigned business, a trusted advisor to C-suite and executive clients, and a visible leader in shaping the future of the agency's influencer and creator capabilities.

The SVP will own the vision, growth, and performance of the influencer and creator practice. This includes setting strategic direction, driving new business and organic revenue growth, building and developing high-performing teams, and ensuring the agency's work consistently sets the standard for creativity, cultural relevance, and measurable business impact.

Practice Leadership & Vision

Define and drive the strategic vision, positioning, and growth roadmap for the agency's influencer and creator practice. Establish and evolve agency-wide frameworks, playbooks, measurement standards, and best practices that elevate the quality and consistency of influencer work across all accounts. Serve as the agency's foremost expert on the creator economy, providing thought leadership internally and externally on emerging platforms, partnership models, creator compensation trends, and cultural shifts. Champion innovation across the practice, including emerging areas such as AI search visibility, LLM optimization, social commerce, affiliate models, and creator-led brand building, and translate these into new client offerings. Represent the agency externally through industry panels, awards juries, press commentary, bylined content, and conference speaking opportunities. Partner with executive agency leadership on cross-practice integration, ensuring influencer and creator strategy is embedded across PR, social, paid media, experiential, and creative offerings.

Executive Client Counsel & Strategic Leadership

Serve as senior strategic counsel to C-suite and executive-level clients across a portfolio of Fortune 500 and high-growth consumer brands. Lead the development of large-scale, integrated influencer and creator programs spanning earned and paid creator partnerships, celebrity and talent deals, ambassador programs, always-on creator communities, and tentpole cultural moments and launch events. Guide high-stakes talent strategy and negotiation, including celebrity partnerships, long-term ambassadorships, and complex multi-party deals involving talent agencies, media organizations, and rights holders. Translate brand objectives, audience insights, and cultural trends into breakthrough strategies that deliver measurable business outcomes across awareness, engagement, search lift, follower growth, sales, and earned media value. Elevate measurement and insights as a strategic differentiator, ensuring programs are built around clear KPIs and that performance narratives strengthen client relationships and inform future investment. Serve as the senior escalation point for assigned accounts, ensuring client satisfaction, retention, and long-term partnership health.

New Business & Growth

Own revenue growth targets for the influencer and creator practice, including new business wins and organic growth across existing accounts. Lead influencer and creator strategy for new business pitches, shaping the strategic narrative, developing creator recommendations, and presenting as a senior voice in the room. Identify and pursue organic growth opportunities across the agency's existing client roster, partnering with PR and digital account leads to expand influencer scopes and introduce new capabilities. Develop compelling, differentiated offerings and go-to-market materials that position the agency competitively in the influencer and creator space. Build and maintain a strong external network of brand-side marketers, talent agencies, platforms, and creator partners that generates referrals and business opportunities. Manage practice-level financial health, including portfolio oversight of multi-million-dollar budgets, SOW development, staffing plans, profitability, and forecasting.

You will set the vision, win major accounts, coach senior teams, and ensure every campaign meets cultural and business benchmarks. This position is based in New York and operates on a full-time basis. The compensation package includes a base salary of $250,000 along with a performance bonus.

Requirements

Bring 12+ years of influencer marketing and creator strategy experience, with hands-on and leadership roles for global brands. Agency background managing large, complex portfolios with $10M+ in annual revenue and executive-level client responsibility is essential. Demonstrate a record of winning new business, growing existing accounts, and developing innovative creator offerings. Mastery of measurement frameworks, KPI design, and executive-level storytelling around program performance is required. Fluency in influencer marketing terrain, including platform updates, creator compensation models, disclosure rules, and AI search, is mandatory.

Nice to have

Award-recognized work in categories such as Shorty, MarCom, or PRWeek, plus evidence of breakthrough integrated campaigns.

Skills & tools

Proficiency with 5wpr systems, creator platforms, project management tools, and analytics dashboards.