Senior Writer/Analyst, Ad Tech & AI Briefings

About the role

Emarketer is seeking a high-profile industry authority to lead content for our premium subscription newsletters covering ad tech, AI, and marketing. You will translate complex market data into actionable insights for an executive audience while serving as a subject matter expert across industry events and media. This role demands a writer who can distill noisy market signals into clear, strategic narratives that help subscribers make confident decisions. You will operate at the intersection of technology, advertising, and data, framing the trends that define the future of audience engagement. The position requires intellectual rigor, a strong editorial voice, and the ability to synthesize disparate information streams under tight timelines. You will be expected to challenge assumptions and provide context that moves the conversation beyond surface-level reporting. Success in this role will be measured by the depth of your analysis, the clarity of your storytelling, and the impact of your insights on our subscriber community.

Key facts

What you'll do

• Write and produce approximately 10 articles per week for daily newsletters focused on the intersection of tech, AI, and advertising.
• Analyze programmatic transactions, ad measurement, consumer data, and emerging trends like CTV, AR/VR, and wearables.
• Create data-backed charts and graphics to support your analysis and storytelling.
• Produce 5 to 6 deep-dive reports annually for our client base.
• Represent the company as a thought leader at conferences, webinars, and in media appearances.
• Provide peer feedback to other analysts and participate in sales calls or sponsored presentations as needed.
• Monitor shifts in platform policy and media measurement standards to ensure coverage remains timely and accurate.
• Collaborate with designers and editors to optimize the readability and shareability of newsletter content.
• Translate dense research findings into clear narratives that help marketing leaders allocate budget effectively.
• Track competitor coverage and identify opportunities to differentiate our analysis in a crowded market.

Requirements

• Professional background in advertising or ad tech, such as market research, data-driven journalism, or consulting.
• Ability to meet daily deadlines in a fast-paced environment.
• Experience with public speaking, including client presentations, webinars, or industry events.
• Authorization to work in the United States without visa sponsorship.
• Must be within commuting distance of the New York City office.
• Demonstrated understanding of advertising technology stacks, including demand-side platforms, supply-side platforms, and data management platforms.
• Familiarity with key industry metrics such as viewability, fraud detection, and incrementality testing.
• A history of producing accurate work under pressure while maintaining attention to detail.
• Strong written and verbal communication skills tailored to an executive-level audience.

Nice to have

• Experience in identifying untapped coverage areas and piloting new content formats.

Practical notes

• Benefits include unlimited PTO, 10 paid holidays, 16 weeks of parental leave, 401k matching, and comprehensive medical, dental, and vision insurance.
• Additional perks include commuter benefits, phone reimbursement, gym discounts, and access to EAP and financial planning resources.
• Relocation assistance is not provided.
• The application process includes a role-specific exercise to assess candidate skills.
• This is a full-time position that requires regular in-office attendance in New York, New York.
• Candidates must be authorized to work in the United States without the need for visa sponsorship.
• The commute from your primary residence must be reasonably feasible to maintain consistent in-office schedules.
• Deadlines for this role are daily, with high-volume output expected across weekdays and peak news cycles.
• Applicants should be prepared to complete a writing exercise or analysis task as part of the evaluation process.
• Travel is not required for this position, but presence in the office is mandatory for collaboration and editorial alignment.
• This position reports to the Briefings product lead and works closely with other analysts, editors, and designers.
• The successful candidate will join a subscription-focused team that values clarity, insight, and data-driven decision support.
• You will be expected to maintain a consistent publishing rhythm while ensuring that every piece meets Emarketer's standards for accuracy and depth.
• The role is designed for someone who thrives in a dynamic media environment and is comfortable balancing multiple topics across ad tech, martech, and AI.
• You will have the opportunity to shape the direction of our newsletter coverage through feedback from readers and stakeholders.
• Continuous learning is encouraged, and you should be prepared to adapt to new tools, trends, and editorial priorities as the market evolves.
• This is not a freelance or contract role, but a long-term staff position with clear pathways for growth and increased ownership over content strategy.
• If you are passionate about advertising technology and willing to dive deep into complex datasets to tell compelling stories, this role offers the autonomy and visibility to make a significant impact.