Principal Analyst, Marketing, Media & Ad Tech Briefings

About the role

This position leads Marketing, Media, and Ad Tech coverage for Emarketer's premium briefing suite, guiding a team of analysts and owning daily content that reaches tens of thousands of business professionals. The role operates as a hybrid position based in New York City, with regular in-office expectations and US work authorization required. You will architect and own the editorial calendar for a suite of high-impact briefings, ensuring narrative consistency and depth across the customer journey. The position demands a rare blend of journalistic rigor and data fluency to translate complex market signals into actionable intelligence. You will serve as the primary subject matter expert for programmatic, retail media, social, and AI-integrated marketing landscapes. Success in this role hinges on your ability to mentor analysts, elevate their output through precise feedback, and maintain a relentless focus on clarity and utility. You will act as the critical bridge between raw data and executive decision-making for a global audience.

Key facts

What you'll do

Engaging data-centric charts and graphics anchor and elevate stories about programmatic, retail media, social, and AI-integrated marketing.

Subscribers' engagement data, including open rates and click-through rates, directly informs and refines content strategy.

Senior leadership sets the direction for daily briefings and real-time reports to serve a global audience of business professionals.

You will deconstruct intricate market dynamics and synthesize them into coherent narratives for non-technical stakeholders.

The role requires you to conduct primary and secondary research that validates emerging trends in ad tech and media landscapes.

You will coordinate closely with product and sales teams to align briefing topics with real-world business pressures and opportunities.

Establishing and maintaining authoritative sources within the marketing and media ecosystems is a core responsibility of this position.

You will evaluate the performance of existing content frameworks and recommend structural improvements based on empirical evidence.

Championing the adoption of new data visualization methodologies is essential to keep our insights at the forefront of the industry.

You will manage the entire production workflow from ideation through publication to ensure timely delivery of high-quality outputs.

Requirements

You must be authorized to work in the United States without the need for visa sponsorship, now or in the future, and be within commuting distance of the New York City office.

You bring 5+ years of experience in an editorial or research leadership role, ideally within digital publishing or business intelligence.

You have extensive experience writing authoritative business content spanning marketing, media, and/or ad tech in a high-velocity, daily production environment.

You demonstrate a sophisticated understanding of the intersection between marketing, media, and generative AI.

You have a track record of managing and coaching content contributors through direct, constructive feedback.

You possess public speaking experience with client presentations, industry events, media appearances, and/or webinars.

You apply strong logical reasoning to interpret complex datasets and translate them into a cohesive story.

You use engagement metrics such as open rates and click-through rates to pivot and refine content strategy.

You are meticulous in your attention to detail, ensuring accuracy, consistency, and clarity in all deliverables.

You thrive in a fast-paced environment where priorities shift rapidly and adaptability is essential.

Nice to have

Public speaking experience includes client presentations, industry events, media appearances, and webinars.

Practical notes

Relocation assistance is not available for this position.

US work authorization is required without visa sponsorship at any time during employment.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role leverages tools for data visualization, content production, and engagement analysis to turn complex datasets into compelling narratives.

Continuous iteration on products and formats ensures alignment with evolving audience needs and market trends.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.