Product Marketing Manager

About the role

C3 Ai is on the lookout for a skilled Product Marketing Manager to enhance the positioning and go-to-market strategies for our suite of enterprise software solutions. This role is in connecting the technical aspects of our products with the needs of our customers, ultimately driving growth across our specialized applications and the C3 Agentic AI Platform. The ideal candidate will play a crucial role in shaping how we present our offerings to the market and ensuring they resonate with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive go-to-market strategies for both new product launches and existing product updates to maximize market impact.
• Produce a variety of external marketing materials, such as case studies, data sheets, website content, and webinars, to bolster sales initiatives and enhance product visibility.
• Analyze key business metrics to assess product performance and overall market success, making data-driven recommendations for improvements.
• Collaborate closely with the Product Management team to influence product development roadmaps through thorough market research and insightful customer feedback.
• Conduct training sessions for internal teams, including Sales and Pre-Sales, to ensure they are well-versed in product features and effective messaging.
• Represent C3 Ai at industry conferences, webinars, and customer meetings, effectively communicating our product value proposition to diverse audiences.
• Work alongside marketing teams to orchestrate campaigns aimed at increasing product awareness and driving customer engagement.
• Engage with customers to gather insights and feedback, ensuring that our offerings align with market demands and expectations.
• Maintain an up-to-date understanding of industry trends and competitive landscape to inform marketing strategies and product positioning.
• Foster strong relationships with stakeholders across various departments to ensure cohesive messaging and alignment on marketing initiatives.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to optimize results.

Requirements

• A Bachelor of Science degree in Business, Engineering, Computer Science, or a related discipline is required.
• At least 4 years of experience in product marketing, particularly with a focus on driving revenue growth.
• Demonstrated expertise in developing enterprise go-to-market strategies, conducting competitive analysis, and enabling sales teams.
• Proven ability to juggle multiple projects simultaneously while collaborating with cross-functional teams effectively.
• Exceptional verbal and written communication skills, with a knack for creating compelling presentations and marketing content.
• Must possess authorization to work in the United States without the need for company sponsorship.

Nice to have

• An MBA (Master of Business Administration) is a plus, enhancing your strategic insight and business acumen.
• Experience in the artificial intelligence or enterprise software industry can be beneficial.
• Familiarity with digital marketing tools and analytics platforms to measure campaign effectiveness.

Skills & tools

• Proficiency in the C3 Agentic AI Platform and its applications, including Reliability, Production Schedule Optimization, Demand Planning, Process Optimization, Inventory Optimization, and Sourcing Optimization.
• Knowledge of C3 Generative AI and C3 Ai Studio, as well as C3 Code, to effectively communicate product capabilities.
• Strong analytical skills to interpret data and derive actionable insights for marketing strategies.
• Familiarity with CRM systems and marketing automation tools to streamline processes and enhance efficiency.

Practical notes

• The role requires minimal travel, with expectations of less than 10 percent.
• Compensation includes a competitive salary package along with an equity plan, providing a comprehensive benefits structure.
• C3 Ai is committed to being an Equal Opportunity and Affirmative Action Employer, fostering a diverse and inclusive workplace for all employees.

Join C3 Ai as a Product Marketing Manager and be part of a dynamic team that is shaping the future of enterprise software through innovative AI solutions. Your expertise will help us connect with customers and drive meaningful growth in our market presence.