Event/Growth Marketing Specialist

About the role

Bitso is seeking an Event and Growth Marketing Specialist to join their team in México. This role focuses on designing and executing marketing campaigns that drive user acquisition and brand awareness across the region. The specialist will work closely with cross-functional teams to plan and manage events that support the company's growth objectives. You will be responsible for turning marketing initiatives into measurable outcomes that help Bitso expand its presence in the Mexican market. The ideal candidate thrives in a dynamic environment where creativity meets data-driven decision making to deliver impactful marketing experiences.

Key facts

What you'll do

Plan and coordinate marketing events that attract new users and strengthen Bitso brand presence across México.

Develop growth marketing strategies focused on user acquisition, retention, and engagement within the Mexican market.

Collaborate with product and design teams to create event experiences that highlight Bitso platform features.

Analyze campaign performance data to identify which marketing activities generate the highest return on investment.

Manage event budgets, timelines, and vendor relationships to ensure smooth execution of all marketing activities.

Design promotional materials and messaging for events, social media, and digital channels targeting Mexican audiences.

Coordinate with local partners and sponsors to maximize event reach and community participation levels.

Track and report on key performance indicators to measure the success of each marketing initiative.

Optimize event formats and growth tactics based on audience feedback and conversion data collected.

Support the broader marketing team with day-to-day operational tasks and special project deliveries.

Research industry trends and competitor activities to inform event planning and growth marketing decisions.

Lead post-event follow-up activities including attendee outreach, content distribution, and lead nurturing processes.

Requirements

Bachelor degree in marketing, communications, business, or a related field is required for this position.

Minimum of three years of experience in event marketing, growth marketing, or a similar role.

Proven track record of planning and executing successful marketing events in the Mexican market.

Strong understanding of digital marketing channels including social media, email, and paid advertising platforms.

Ability to analyze marketing data and translate insights into actionable campaign improvements.

Excellent organizational and project management skills with the capacity to handle multiple events simultaneously.

Strong written and verbal communication skills in Spanish and English are essential.

Experience working with cross-functional teams in a fast-paced startup or technology company environment.

Demonstrated ability to manage multiple projects under tight deadlines while maintaining attention to detail.

Self-starter with the initiative to take ownership of marketing projects and drive them to completion.

Nice to have

Experience with cryptocurrency or financial technology platforms and their unique marketing challenges and requirements.

Familiarity with marketing automation tools and customer relationship management systems for audience segmentation.

Knowledge of Mexican cultural trends and regional marketing nuances across different cities and communities.

Previous experience managing vendor partnerships or working with external event sponsors and collaborators.

Background in growth hacking techniques and experimentation frameworks for optimizing marketing funnel performance.

Skills & tools

Proficiency in event planning software and project management platforms such as Asana or Trello.

Experience with analytics tools like Google Analytics or Mixpanel for tracking campaign performance.

Familiarity with design tools including Canva or Adobe Creative Suite for promotional materials.

Knowledge of social media management platforms for scheduling and monitoring event promotions effectively.

Understanding of email marketing platforms such as Mailchimp or SendGrid for audience outreach.

Comfort with spreadsheet tools like Microsoft Excel or Google Sheets for budget tracking and reporting.

Ability to use survey and feedback tools to capture attendee insights and satisfaction metrics.

Practical notes

This position is based in México and requires on-site presence at Bitso offices.

The role reports to the marketing leadership team and involves close collaboration with regional managers.

Candidates should be prepared to work flexible hours during event launch periods and major campaigns.

Bitso values diversity and encourages applicants from all backgrounds to apply for this role.

Applicants should be comfortable with occasional travel within México for regional events and partnerships.